Report: Web Ad Revenues Grew to $1.5 Billion in 1998

American businesses spent an estimated $1.5 billion on Internet advertisingin 1998, an increase of 231% from the previous year, according to a newreport from eMarketer.

American businesses spent an estimated $1.5 billion on Internet advertising in 1998, an increase of 231 percent from the previous year, according to a new report from eMarketer.

According to the report, online ad spending will grow to $2.6 billion, an increase of 73 percent, by year-end 1999 and rise to $8.9 billion in 2002. The Internet Advertising Bureau has estimated 1998 ad spending at closer to $2 billion and said that expenditures were $491 million in the third quarter alone.

The eAdvertising Report, published by eMarketer, and presented by Advertising Age, “contains statistical information aggregated from a wide range of authoritative research sources,” the company said.

The report also says that while there have been relatively large year-to-year increases in 1997 and 1998, the rate of online ad growth will slow over the next few years as the industry stabilizes and advertisers and their agencies continue to deal with critical issues such as measurement, standards and ROI.

“Online advertising spending will continue to grow at a robust rate through 2002,” said Geoffrey Ramsey at eMarketer. “We expect online advertising to continue to offer exciting opportunities and new developments in techniques and delivery that will truly differentiate it from traditional advertising vehicles.”

The eAdvertising Report, consisting of 102 pages and containing 145 charts, is available for $795. New York City-based eMarketer aggregates, filters, organizes and analyzes Web statistics.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource