Report: Web Site Usage Up 130% in 1997
A new, joint study by I/PRO (Internet Profiles Corp.) and Media Metrix , The PC Meter Company, shows that the average Web site grew 130% in 1997 and now receives 250,000 visits per day.
A new, joint study by I/PRO (Internet Profiles Corp.) and Media Metrix , The PC Meter Company, shows that the average Web site grew 130% in 1997 and now receives 250,000 visits per day.
A new, joint study by I/PRO (Internet Profiles Corp.) and Media Metrix, The PC Meter Company, shows that the average Web site grew 130% in 1997 and now receives 250,000 visits per day.
The companies said they teamed up for a joint initiative to deliver a comprehensive review of Web usage, combining their two different but complementary data sources.
The result of the collaboration is a report titled “The Web in Perspective: A Comprehensive Review of Web Usage.”
I/PRO uses a site-centric approach, which involves measuring and analyzing activity at a Web site. Media Metrix has developed a user-centric measurement approach, which through its patented PC Meter software technology, tracks actual Web user behavior and demographics. By pooling their data from a representative sample of Web sites, the companies said they have been able to provide unprecedented insight into Web site usage and individual user behavior.
Approximately 40% of Web growth can be directly attributed to users accessing the Web from home, the study showed, and another 15% can be linked to increased frequency, or more usage among existing users. The remaining growth is a result of increased usage at work and burgeoning non-U.S. based traffic.
Other findings:
The report is available for $695 and can be ordered on the Web at ipro.com/wip98, or at http://www.mediametrix.com.