By following a few simple guidelines to ensure that your online presence is consistent, discoverable, informative and convenient you can drive foot traffic, boost sales and grow your business like never before.
How prepared are you for digital transformation? Find out with Progress Sitefinity's Digital Transformation Kit.
This report, based on a survey among senior marketers and IT professionals, explores the relationship between marketing and IT departments, the changing ... read more
The Digiskills Report, produced by AVADO, aims to provide a cross-industry snapshot of current digital capability, providing a benchmark for senior decision makers across all business functions.
When cloud technology first entered the scene in 2009, it was hailed as the next great revolution in computing. But the question remains: has the cloud had a tangible impact on the marketing world?
Lead nurturing, also called drip marketing, is one of the most powerful and sought-after features of a marketing automation system. With the ability to drive revenue from a database of leads that you’ve already built — with minimal investment on the part of sales and marketing — lead nurturing has the potential to transform the way you do business.
In this new whitepaper, tech company Bijou Commerce examines a wealth of research on the best practices for adapting your online store to mobile, and summarises the most relevant information.
In this report, Qubit, a pioneer in delivering data-first customer experiences, tries to get under the skin of Black Friday. In an industry-specific deep dive, Qubit looks at the data to discover the pros and cons of Black Friday, what its future is, and how retailers can win on Black Friday and beyond.
In this report, ClickZ Intelligence presents a zoomed-in look at the process of making a high-consideration purchase, including the new fragmented customer journey, the role of data science and psychology, and how marketers can use personalization and experiential marketing to appeal to high-consideration customers.
Marketers are increasingly waking up to the challenges and opportunities of online forms. Recent data by Fospha has shown that marketers who ... read more