Despite predictions of its downfall, email still delivers the highest ROI of any direct marketing channel. But, for it to be effective, it must be done right. This new report conducted by ClickZ Intelligence aims to uncover the key trends in email marketing as well as help you assess whether your email marketing provider is truly helping you to fulfill your marketing potential in this new era.
In the scramble to capture consumers’ attention, brands have sought to push their message wider, louder, and further – with marketing that thrusts advertising cheerily into increasingly intimate contexts. Up until now the majority of digital marketing is still just a broadcast format. So how can interactivity revolutionize marketing as we know it?
As marketers we all understand the potential of social media and spend large amounts on social campaigns, but still it can be hard to pin-point the real value each campaign provides for your business. Not only that but with social platforms constantly evolving, ROI can start to seem increasingly complex and marketers need intelligence in order to be agile and stay ahead of the curve.
Customer reviews can make or break a business, leaving winners adored by the local community and losers to pick up the pieces of their customer’s trust. But the emergence of major review engines such as Facebook, Yelp, Google and Foursquare also offers brands a wealth of insight into brand perception, and the chance to shape and react to it accordingly.
Seasonal marketing campaigns such as Black Friday and Valentine’s Day can offer the most lucrative opportunities of the year for marketers. But, they also represent a struggle for customer’s attention and over-crowded markets. Are you making the most of your seasonal opportunities?
Customer service on Twitter is no longer a nice-to-have, but a “must-have.” In fact, 83% of Twitter users follow or engage with businesses and 80% of customer service requests actually happen on Twitter. Are you using the right data in the right ways to power your Twitter customer service strategy?
Web push notifications are a relatively new option for online marketing and e-commerce – but they are a powerful one. Email simply doesn't get everything done, and certainly not as well as it used to. Web push notifications are a must for e-commerce in today's web marketplace.
With all the deadlines, emails, phone calls, changing priorities, and fires to put out, marketing work can often feel like a less than zen-like experience. But it doesn't have to be that way. Agile Marketing is a new and modern way for marketers to think about, plan, and execute on their work that will help alleviate some of the biggest pains marketers experience.
For ecommerce businesses, cart abandonment is a big deal. In this white paper, we show you how to turn your cart abandonment emails into the superstars of your digital marketing roster.
Personalisation may be a hot topic amongst marketers, but it’s far from easy. Customers expect more from digital services, and have no hesitation in looking elsewhere if those expectations aren’t met. A new white paper, produced in association with Magnolia, shows you how to create personalised web experiences that will delight customers. Download the white paper and get detailed case studies, original research and expert insight from industry thought leaders.