Seasonal marketing campaigns such as Black Friday and Valentine’s Day can offer the most lucrative opportunities of the year for marketers. But, they also represent a struggle for customer’s attention and over-crowded markets.
Fortunately, there are a plethora of neglected days in the marketing calendar, which can complement traditional campaigns and be the catalyst for more effective engagement.
Are you making the most of your seasonal opportunities?
In this guide, you will learn:
- How leading brands are taking advantage of the full marketing calendar
- Why storytelling is so important in keeping regular contact with consumers
- How to collect rich audience data from topical activity
- The value of user-generated content in seasonal marketing campaigns
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