An Insider’s Guide to Measuring Twitter Customer Service Success

Customer service on Twitter is no longer a nice-to-have, but a “must-have.” In fact, 83% of Twitter users follow or engage with businesses and 80% of customer service requests actually happen on Twitter.

However, many brands are still not using the full power of the platform to provide customer service. One of the key reasons for this is that they aren’t using data to inform their Twitter customer care.

Are you using the right data in the right ways to power your Twitter customer service strategy?

In this guide, you will learn:

•  How to understand the value of using Twitter for customer service
•  Why a data-driven approach is so important
•  Why up-levelling customer service on Twitter pays off
•  How to utilise the right customer service tools on Twitter

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