Black Friday and Beyond: Achieve peak performance by rising to the challenge of change

Over the last few years Black Friday has become a highlight of the holiday trading period. Between an ever-more-competitive retail environment and evolving customer behaviour and expectations, retailers await each year with bated breath to see if the hype delivers results.

In this report, Qubit, a pioneer in delivering data-first customer experiences, tries to get under the skin of Black Friday. In an industry-specific deep dive, Qubit looks at the data to discover the pros and cons of Black Friday, what its future is, and how retailers can win on Black Friday and beyond.

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