Case Study: GREAT

Born in the run-up to the 2012 Olympic games in London, the GREAT Britain campaign has generated a direct return to the UK economy of over £1bn in just three years.

Currently active across 144 countries, the campaign is as complex to run as it is successful.

A new case study goes behind the scenes at the GREAT campaign, examining how 800+ users across almost 150 countries share thousands of assets and protect a central brand.

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