ClickZ Intelligence Report: Operationalizing Customer Experience [Sample]

This report provides a practical framework to help senior-level marketers drive the technology agenda within organizations that want to pursue a competitive strategy based on customer experience (CX).

The structured methodology outlined in this paper will help, guide and support the integration of CRM and CX strategies, align technology with business goals, and put marketers at the heart of the strategic planning process.

The report sections include the following:

  • How to manage the customer experience
  • Getting a sustainable competitive advantage
  • The six pillars of customer experience excellence
  • Establishing a CRM planning framework
  • A look at the customer decision-making journey

Please note: this is a sample of the full report which is available to ClickZ Intelligence subscribers.