ClickZ Intelligence: The DNA of a Great M-Commerce Site [Sample]

This is the first of a series of actionable reports from ClickZ Intelligence which outline what is required for m-commerce success. It is imperative with every m-commerce site and app that companies carefully consider the strategy and feasibility of the project, before embarking on design and development.

Part 1 of this series will help you:

  • Understand the imperative of research and evaluation
  • Prove viability, scope and plan the project
  • Conduct a competitor or landscape survey
  • Analyse the strengths, weaknesses, opportunities, threats (SWOT)
  • Calculate the economic feasibility, define KPIs and balance the costs
  • Use customer research for segmentation, personas and user journeys
  • Plan the viability of the go-to-market strategy

Please note: this is a sample of the full report which is available to ClickZ Intelligence subscribers.

    This report is just one of the many available through ClickZ Intelligence – a subscription service that enables businesses to succeed in a digital world.
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