As marketers we all understand the potential of social media and spend large amounts on social campaigns, but still it can be hard to pin-point the real value each campaign provides for your business. Not only that but with social platforms constantly evolving, ROI can start to seem increasingly complex and marketers need intelligence in order to be agile and stay ahead of the curve.
This guide bring you six steps to help you achieve a data driven social strategy. Learn how to:
- Incorporate UGC in your social campaigns to lift engagement
- Use data to track consumer behavior and improve interactions
- Quantify the impact of social media on your business
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