From Pixels to People: A Programmatic Pioneers Report

Cover of the Quantcast report, 'From Pixels to People: A Programmatic Pioneers Report'.

In this report, Quantcast worked with WBR to survey 100 senior marketers working at some of Europe’s top brands about their opinions on programmatic advertising.

This report investigates the investment marketers plan to allocate to programmatic over the next few years; how confident they are in implementing it; and what barriers they face in their organisation.

Findings include:

  • 50% of brands now have a larger online budget than offline.
  • Most brand marketers plan to bring programmatic marketing in-house.
  • Almost one third of brands are seeing up to 61% of web traffic on mobile.
  • 23% of respondents are not using any method of attribution.
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