How to create personalised web experiences: your step-by-step guide

How to create personalised web experiences - report front cover

Personalisation may be a hot topic amongst marketers, but it’s a long way from being cracked.

In fact, personalisation was recently cited as the top content challenge that companies expect to face when integrating content and commerce. But with 88% of consumers more likely to shop with retailers that deliver personalised and connected cross-channel experiences, the benefits are clear.

In a world where consumer expectations of digital services are higher than ever, personalising customers’ online experiences is no longer a luxury – it’s a necessity. A new whitepaper, produced by Magnolia, looks at the ins and outs of personalisation, including practical advice to help you create a personalised customer experience using your CMS.

The white paper contains detailed case studies, original research and expert insight from industry thought leaders. By reading the report, you’ll learn how to:

  • Create effective user personas
  • Segment your audience
  • Package relevant content to improve your website UX
  • Personalise your content based on user behaviour
  • Test, track and optimise your efforts

Fill in the form below to download your free copy of the white paper