Innovation in Digital Grocery Retail

Innovation in Digital Grocery Retail thumb

What you’ll learn

Rapid advancements in technology have diminished the long-standing influence of the bricks-and-mortar store, with technology-empowered customers becoming increasingly comfortable using multiple channels to shop.

This report contains an analysis of the grocery retail sector, with a focus on its digital evolution and related trends that are having an impact on the major players in this space. The digital trends affecting the global grocery retail industry and outlined in this report include:

  • Increasing customer engagement through social media
  • Rise of mobile coupons delivered using location-based technology
  • Growth of the click-and-collect service
  • Increased focus on content marketing
  • Connected devices through the Internet of Things
  • The rise of the Chief Digital Officer

Who is the report aimed at?

  • Anyone working in the retail sector who is interested in the impact of digital technology on the industry, and specific information about how the major brands are approaching their digital strategies and marketing activities.
  • Agencies, consultancies and technology companies who are part of the grocery retail ecosystem.

This report is an abridged version of ClickZ Intelligence’s Grocery Retail Digital Report.

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