Marketing success story: ghd

When ghd implemented Bazaarvoice Conversations in 2013, the UK-based hair products company was looking to make it easier for their customers to select products by providing impartial information. As a result of this initiative the brand has experienced a 30 per cent uplift in conversion, stunning results by any measure.

In this customer success story Bazaarvoice examines ghd’s path to higher conversion rates from beginning to end, highlighting the smart moves and bold decisions that resulted in higher sales, easier entry to secondary markets and stronger relationships between the brand and their customers.

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