Programmatic Branding: Driving upper-funnel consumer engagement

Quantcast Programmatic Branding whitepaper

Despite years of innovation in digital advertising – from desktop display advertising to mobile and beyond – brands have sometimes been hesitant to trust large brand budgets to digital. This is now changing as more companies embrace the opportunity to reach consumers online as a significant part of their programmatic spending.

To understand how brand marketers are moving beyond direct response advertising to drive deeper, upper-funnel engagement with consumers, in partnership with Econsultancy, Quantcast has published its first programmatic branding report. The report surveys more than 100 senior-level marketers in the UK and US and interviews client-side digital professionals, agencies and vendors.

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