The State of Digital – Shift London 2016 report

State of Digital Shift London Report thumb

What you’ll learn

In May 2016, more than 500 marketers attended the inaugural Shift London conference. The two-day event featured more than 50 speakers at a total of 40 sessions, and welcomed marketers from all over the world. The main keynote was delivered by Alex Holmes, the Chief Operating Officer with Government Digital Services.

Brand speakers ranged from finance disruptors like Nutmeg, to innovative start-ups like Rock Pamper Scissors, to mainstays of the broadcasting world including the BBC and Channel 4.

This report distils some of the key takeaways of the event into one guide, courtesy of ClickZ Intelligence.

We have summarised details from the three streams of the event. They are:

  • Digital Leadership
  • Customer Acquisition
  • Customer Experience & Retention

As well as summarising the insights shared at this year’s event, this report looks at the key findings of a survey we ran among Shift’s attendees and speakers, providing further context into the trends and challenges that marketers are dealing with today.

Who is the report aimed at?

This report is aimed at marketing and digital leaders who need to keep up to date with the latest trends, topics and challenges that are being dealt with by leading brands within the industry.

Speakers featured in this report

  • Matt Braddy, Founder, Rock Pamper Scissors
  • Tanya Cordrey, former CDO, Guardian News and Media
  • Anthony Fletcher, CEO, Graze
  • Rebecca Galambos, Senior Digital Transformation Director, The Prince’s Trust
  • Richard Harris, Head of Online Marketing, Paddy Power
  • Richard Herd, Head of Food Tube
  • Alex Holmes, COO, Government Digital Service
  • Mark Millar, visiting lecturer, Hong Kong Polytechnic University
  • Amy Nicholson, Managing Editor, Sticky Content
  • Mike Norrish, Executive Producer, BT Sport
  • Neil Roberts, Head of Digital, Eurostar
  • Andres Sosa, Executive Vice President, TheOutnet
  • Nick Wilsdon, lead SEO, Vodafone Group

About the author

This report has been put together by the editorial and intelligence team at ClickZ and Search Engine Watch.

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    This report is just one of the many available through ClickZ Intelligence – a subscription service that enables businesses to succeed in a digital world.
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