The Ultimate Guide to Website Personalisation

Personalisation is a powerful tool for marketers, but successful examples of personalised websites are few and far between. In “The Ultimate Guide to Website Personalization” the experts at Telerik Sitefinity help you get one step ahead, arming you with the strategies to set the groundwork for an optimised, ever-improving plan to drive bottom-line impact using personalization.

This guide covers:

  • How personalization works
  • Optimum strategies for each customer journey
  • Common challenges, and how to overcome them
  • How content management and analytics come into play

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