Understanding and Implementing Ad Attribution Beyond Your Landing Page

The average customer visits dozens of websites in a single session, yet marketers typically only have visibility over one of them: their own. The online customer journey is becoming more complex by the day, with dozens of different touch points and channels influencing the decision to purchase from a brand.

So how can marketers gain insights over everything that customers do when not on their site?

Download this white paper and explore:

  • How to adapt clickstream into your campaigns
  • The main benefit of clickstream-based campaign optimization
  • How to gain a holistic view of your customer’s journey