Zoom In report – Ad blocking: The lay of the land

ad blocking the lay of the land cover

Ad blocking is now a mainstream trend and no longer the preserve of the tech savvy. Hundreds of millions of people have decided to take control over the online content they’re viewing, and the data they’re transmitting. With exclusive insights from experts in digital publishing, media and technology, this report contains:

  • A look at why millions are choosing to install ad blockers
  • The impact ad blockers are having on the publishing industry
  • A run down of the industry’s strategies for ad blocking, and whether they’re working
  • Excerpts of the latest research into the impact of ad blocking, both on desktop and mobile

Ad blocking: The lay of the land is the first of ClickZ’s Zoom In reports, which investigate the most challenging – and interesting – issues affecting digital marketers today.

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