AI is allowing marketers to make better decisions—the single most important output they produce for their companies. Better decisions are why marketers get ahead and why they get promoted to higher levels of responsibility. BrightEdge wants everyone around us to make better decisions–from our execs to engineers to customer service colleagues; we wish them all to make better decisions because that is how we collectively succeed as a community.
In this latest report, BrightEdge surveyed more than 500 search, content, and digital marketers to gain insights into how brands are using AI to deliver a more personalized customer experience.
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