Resources6 Priorities for digital decisionmakers in 2021

6 Priorities for digital decisionmakers in 2021

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Every year, digital leaders and marketers are faced with new industry trends and developments to incorporate into their marketing strategies. The sheer volume of disruptive events that have occurred in recent months is virtually unprecedented.

External forces like Brexit and the COVID-19 pandemic, as well as the ensuing 2020 economic downturn, have forced a radical rethinking of how to best approach their digital strategies. With digital becoming the new normal, it’s more important than ever for organisations to deliver the best digital experience possible, starting with their websites.

At the same time, marketers and digital teams are faced with increased pressure to do more with less. With so many new economic, geopolitical and industry developments to account for, digital-focused teams, including marketers and web stakeholders, can barely afford to stop and catch their breath.

Use this content experience toolkit to map out your 2021 digital strategies, prioritise the most important developments and excel in the digital age. This whitepaper illustrates six priorities for digital decisionmakers for 2021, they include:-

  • Prioritising SEO to deliver great customer experiences
  • Consolidating marketing technology
  • Making your website accessible
  • Aligning content creation with business objectives
  • Delivering the right content to the right audience, at the right time
  • Staying compliant in a post-Brexit world