7 Winning Lead Generation Strategies that Drive Growth

The tumultuous past year has brought on market changes that forced many companies to pivot and reinvent their lead generation strategies. In a recent survey, 73% of B2B CMOs said they are shifting promotional activities online.

At the same time, businesses are leveraging traditional media, like direct mail, to replace in-person interactions.

This whitepaper provides you with 7 data-savvy strategies to wrap around your lead generation efforts to improve opportunity close rates and lower acquisition costs:

• Analyze your customers to understand needs and behaviors
• Use lookalike models to find and target your best prospects
• Leverage intent data to predict which accounts are in-market
• Build authentic connections using consumer and business data about key stakeholders
• Identify buying groups to influence purchase decisions
• Build the right content
• Target and distribute content to the right person and buying group