Build or Buy? The Business Case for Connecting the Dots with an Industry Partner

As the media world evolves at an unprecedented pace, it’s increasingly challenging for publishers to leverage the volume of customer data at their fingertips. The growing scale and scattered nature of metrics can overwhelm media owners’ ability to consolidate numbers into an actionable form.

But within this web of disparate data — all captured by different platforms, screens, and sources — lies the key to a competitive edge in a new media landscape. If companies can find a way to untangle and analyze these numbers through one clear process (rather than in siloed systems such as Google Ad Manager, Magnite and Xandr), they put themselves in a much stronger position to maximize the value of their inventory.

That’s because transforming big data into valuable insights is easier said than done. What exact method will yield the biggest impact on revenue growth? Should publishers invest in a purpose-driven platform or build their own data management solutions in-house?

Download the report to find out the best way for you to transform your data into business intelligence.