ResourcesHow The New York Post Achieved Unparalleled Email Delivery

How The New York Post Achieved Unparalleled Email Delivery

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The New York Post Digital Network needed an Email Service Provider (ESP) that could rapidly and truly scale their email newsletter business, and not just meet their editorial and marketing goals. In other words, they wanted a platform that was truly invested in their growth, by providing superior segmentation, engagement, and deliverability: the unique needs and challenges of any digital publishers.

Here were their ambitious email marketing goals:

  • Develop one-to-one relationships with users and increase newsletter subscriptions
  • Encourage repeat site visits and increase engagement and pages per session
  • Foster loyalty through email marketing

Read more about their success story to see how they exceeded their marketing goals and grew subscribers by 2600%!