ResourcesEmerging TechnologyAIHow artificial intelligence can enhance retail marketing

How artificial intelligence can enhance retail marketing

CMOs are investing heavily in artificial intelligence (AI), with a quarter planning to spend as much as $100 million on AI technologies in 2017.

Obviously, such investments are not being made without an expectation of a meaningful return, so just how can AI help retail marketers?

We look at key areas in which AI is being applied to enhance retail marketing.

  • Personalization
  • Marketing automation
  • Email marketing
  • Chatbots and intelligent assistants
  • Visual search
  • Intelligent content marketing
  • Dynamic pricing
  • Retail site selection

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Author: Al Roberts