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A Marketer’s Guide to Customer Data Platforms: Making a CDP Work for You and Your Business report is a new 2021 BlueVenn report.
Taking control of customer data is a current business priority at the moment however achieving this is part of the widespread issue across the globe.
An ideal scenario would include developing a database that collects and integrates all customer data sources, across all the business systems that manage and record customer touchpoints. This database is known as a CDP (customer data platform) and will provide a single view of the customer, combined with multi-channel customer journey orchestration.
The key findings of this report feature: