Marketers spend a lot of money to generate leads. All that money that is invested to generate leads is worthwhile only after the campaign goals are fulfilled. Hard-earned leads generated through marketing campaigns are lost not only to competitors ads but also to parked pages, error pages and even malicious websites.
Nearly 20 percent of the users make an error and end up on parked pages which may feature competitors ads. This leads to loss of billions of dollars.
In this whitepaper you will get to know: