ResourcesArtificial Intelligence and the evolution of automation in advertising

Artificial Intelligence and the evolution of automation in advertising

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Artificial Intelligence (AI) is a term that one can hardly seem to escape nowadays.

With almost 85% of company executives believing that AI will allow their businesses to gain a competitive advantage, but only 15% of organizations saying that they are currently using it, it would seem that whilst the benefits of AI are broadly understood, companies are still in the dark when it comes to how to implement it to improve their business.

With the market moving at a rapid pace, there’s never been a better time for businesses of all shapes and sizes to start their journey into AI and automation.

Download this new white paper and find out:

  • The importance of consumer personalization and how AI can streamline this for success
  • Why collecting behavioral data isn’t enough without the right tools and strategy
  • How AI can help grow your business faster