B2B Perspective on Generating and Nurturing Leads to Create Demand

Creating demand in a digital world requires a combination of effective strategies to both generate and nurture leads, with the goal of converting them to customers. But how are B2B marketers using lead generation and nurturing tactics together to create new demand?

To help you answer this question, LeadCrunch partnered with Ascend2 to field the Generating and Nurturing Leads to Create Demand Survey. Check out this report for key takeaways from the research.

The Key Takeaways are:

• Demand creation success
• Lead generation priorities + tactics
• Lead nurturing priorities + tactics
• Generating vs. nurturing leads