ResourcesBeyond Amazon Ads: Tapping into the Power of Combining Amazon with Cross Media

Beyond Amazon Ads: Tapping into the Power of Combining Amazon with Cross Media

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Amazon has seen significant growth in ad spend directed towards its advertising platform in 2018. However, Amazon’s platform is ever evolving and has room for growth. In order to achieve the most from their advertising strategy, brands will need to reevaluate current advertising strategies, reshape future strategies and elevate their strategy through a different lens to increase ROI and more.

Key Takeaway:

  • Cross Media Strategy: This new lens of a cross-media strategy is essential for brands to implement in order to remain competitive, stay at the top of the search results and achieve business objectives on Amazon Advertising. Third-party optimization platforms help brands complement their experience on Amazon with additional features, which include cross-media syncing, increased access to data, and more. This is the new frontier of advertising which can be an essential tool in helping brands elevate their Amazon campaigns to another level, reaching larger audiences, optimizing ad spend and achieving higher returns.