In 2013, Walker released a study predicting that by the year 2020, customer experience will have overtaken price and product as the key brand differentiator. We are one year away from that coming to realization, and if we remain on our current trajectory, it would appear that Walker couldn’t have been more accurate.
Programmatic advertising fits neatly into the customer experience picture, however, its safe to say that most people still hate ads. Any negative experience with advertisements will tarnish your customers’ experiences with your brand. To succeed moving forward, your strategy needs to be adjusted.
In this report, we will look to learn and explain:
- How advertising fits within the modern customer journey
- How to drive greater personalisation and relevancy through advertising
- The impact that new tools such as machine learning can have on your programmatic advertising success