Beyond the Keyword

Consumers today have a rich palette of platforms to help them discover, search, and buy just about anything. From finding the perfect kitchen on Pinterest to the cheapest hotel deal on Bing, consumer discovery is more complex and contextually rooted than ever before.

To stand out within these immersive environments, marketers must think beyond the keyword to make advertising that is more visual, more impactful and more authentic.

Download the eBook and learn:

• New techniques that can help you capture consumer attention at the moment of discovery to drive engagement and action
• 5 steps to moving beyond the keyword with audience targeting
• Key ways to optimize your visual search