ResourcesMarketing TechnologyData & AnalyticsBrian Clifton: Google Analytics, the inside story

Brian Clifton: Google Analytics, the inside story

In this episode of The ClickZ Podcast, we caught up with Brian Clifton (PhD), a measurement strategist, advisor and renowned practitioner of performance optimisation using Google Analytics. Recognised internationally as a Google Analytics expert, Brian’s best selling books have been translated many times and are used by students and professionals worldwide. As Google’s first Head of Web Analytics for Europe (2005-8), Brian built the pan-European team of product specialists.