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How Consumer Data Can Deliver the Ultimate Competitive Advantage for Agencies

Whitepaper | Analytics How Consumer Data Can Deliver the Ultimate Competitive Advantage for Agencies

1y

How Consumer Data Can Deliver the Ultimate Competi...

With evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies i...

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The Ultimate Guide To Web Push Notifications

Whitepaper | Analyzing Customer Data The Ultimate Guide To Web Push Notifications

1y

The Ultimate Guide To Web Push Notifications

Browser Push Notifications are clickable rich content messages sent to your device by a website or a web app. Web push notifications can be delivered ...

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The Call Tracking Study Guide for Marketers

Whitepaper | Analyzing Customer Data The Call Tracking Study Guide for Marketers

1y

The Call Tracking Study Guide for Marketers

Call tracking and analytics platforms, which were once the domain of the call center and siloed from marketing, are now at hand to help marketers attr...

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18 Top E-Commerce Split Test Case Studies To Double Your Conversion Rates And Increase Revenue

Whitepaper | Conversion & ROI 18 Top E-Commerce Split Test Case Studies To Double Your Conversion Rates And Increase Revenue

1y

18 Top E-Commerce Split Test Case Studies To Doubl...

Traffic is one of the most important ingredients that every business needs for its growth and the main sources are through social and search. However,...

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How to Do Online Competitor Analysis

Whitepaper | Actionable Analysis How to Do Online Competitor Analysis

1y

How to Do Online Competitor Analysis

Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s an oversight, because in m...

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Free Guide: Understanding & Selling Location-Based Marketing

Whitepaper | Campaigns Free Guide: Understanding & Selling Location-Based Marketing

1y

Free Guide: Understanding & Selling Location-Based...

Nearly 90% of marketers use location data in campaigns. But effectively campaigning to location-based audiences remains a challenge for agencies and r...

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Pricing Guide: HR Software

Whitepaper | Actionable Analysis Pricing Guide: HR Software

1y

Pricing Guide: HR Software

This whitepaper is a guide to explaining the upfront sum for a license to own an HR software and use it with a long-term goal. Read More...

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Strategic Planning Guide

Whitepaper | Content Marketing Strategic Planning Guide

2y

Strategic Planning Guide

For every business to run, it is very important to create a fundamental business plan and stick to it. However, although most small business owners cr...

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The 10 Actions SEOs Need to Take Following Google’s Spot-Zero-Termination

Whitepaper | Analyzing Customer Data The 10 Actions SEOs Need to Take Following Google’s Spot-Zero-Termination

2y

The 10 Actions SEOs Need to Take Following Google’...

SEOs have known for years that when a featured snippet was shown in a SERP that the URL falling immediately below the snippet earned more clicks than ...

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Social Media Engagement Checklist

Whitepaper | Analytics Social Media Engagement Checklist

2y

Social Media Engagement Checklist

Brands struggling with social media community growth, ROI on social media, and building a brand online, social media community engagement tends to be ...

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AI-Based Personalization Provides 10%+ Revenue Uplift

Whitepaper | Analyzing Customer Data AI-Based Personalization Provides 10%+ Revenue Uplift

2y

AI-Based Personalization Provides 10%+ Revenue Upl...

From emails to pop-ups to push notifications, today’s consumers are inundated with offers from retailers everywhere. The influx of irrelevant offers o...

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CDP vs DMP vs CRM

Whitepaper | Analytics CDP vs DMP vs CRM

2y

CDP vs DMP vs CRM

CDP (or the Customer Data Platform) collects data from the internet and offline sources in real-time in order to create a unified customer view, that ...

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Winterberry Group's Customer Data Platform benchmark report

Whitepaper | Analytics Winterberry Group's Customer Data Platform benchmark report

2y

Winterberry Group's Customer Data Platform benchma...

Many adopters are confused, in a market crammed with pretenders, about the defining characteristics of a ‘True CDP’ and which capabilities it should h...

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The State of First Party Marketing

Whitepaper | Analyzing Customer Data The State of First Party Marketing

2y

The State of First Party Marketing

As new regulations like GDPR and CCPA reduce the availability of third-party consumer data and as consumer demand for both privacy and personalization...

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5 Types of Shoppers & How To Win Their Heart

Whitepaper | Analytics 5 Types of Shoppers & How To Win Their Heart

2y

5 Types of Shoppers & How To Win Their Heart

Just as shopping has changed, so have shoppers. Ecommerce allows consumers to purchase products in ways that would have been difficult or impossible i...

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How To Speed Up Your WordPress Site

Whitepaper | Analytics How To Speed Up Your WordPress Site

2y

How To Speed Up Your WordPress Site

Above 35.2% of the web is now powered by WordPress. While this is great, it also means there are thousands of different themes, plugins, and technolog...

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Software Sales Playbook

Whitepaper | Analyzing Customer Data Software Sales Playbook

2y

Software Sales Playbook

Convert 22x More With Immediate Software Demos using Crankwheel Read More...

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The Formula for E-Commerce Success

Whitepaper | Analyzing Customer Data The Formula for E-Commerce Success

2y

The Formula for E-Commerce Success

As companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals....

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DX Suites- The Glass Ceiling of your Digital Transformation

Whitepaper | Analytics DX Suites- The Glass Ceiling of your Digital Transformation

2y

DX Suites- The Glass Ceiling of your Digital Trans...

Digitalization or even full-on digital transformation is normally fuelled by internal expectations of speeding up processes and cutting costs. The abi...

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How To Evaluate Machine Learning Powered Performance Marketing Agencies

Whitepaper | Analytics How To Evaluate Machine Learning Powered Performance Marketing Agencies

2y

How To Evaluate Machine Learning Powered Performan...

Marketing success depends on a number of factors. In this digital age, marketers can not win without mastering data, analytics, and automation Read Mo...

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The Field Guide to Black Friday 2019

Whitepaper | Analyzing Customer Data The Field Guide to Black Friday 2019

2y

The Field Guide to Black Friday 2019

The retail sector has seen a major disruption in terms of customer expectations of high quality and personalised products and services. New technologi...

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The State of Retail 2019

Whitepaper | Analyzing Customer Data The State of Retail 2019

2y

The State of Retail 2019

There is a major change in peoples attitudes in terms of finding and choosing retail business. Synups' research indicates that people decide which ret...

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Know your Audience: Understanding Today's Online Shoppers

Whitepaper | Actionable Analysis Know your Audience: Understanding Today's Online Shoppers

2y

Know your Audience: Understanding Today's Online S...

ClickZ, in partnership with Catalyst search, social, programmatic, and eCommerce agency which is part of GroupM/WPP) has put together a comprehensive ...

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7 Secrets of the Data-Driven CMO

Whitepaper | Analyzing Customer Data 7 Secrets of the Data-Driven CMO

2y

7 Secrets of the Data-Driven CMO

Marketing organizations are making major moves into analytics technology – many of them for the first time.  Read More...

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Buyer Intent: How to Start Using Your Data Immediately

Whitepaper | Analytics Buyer Intent: How to Start Using Your Data Immediately

2y

Buyer Intent: How to Start Using Your Data Immedia...

Implicit data is what someone does when they’re on YOUR website. Reading a blog post, for example, is an implicit buying signal. Read More...

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Fashion Ecommerce Trends Report 2019

Whitepaper | Conversion & ROI Fashion Ecommerce Trends Report 2019

2y

Fashion Ecommerce Trends Report 2019

Online retail today has been an area of growth for a few years now especially with the arrival of luxury brands online. Nearly 27% of fashion sales ar...

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B2B Content Management for Enterprises

Whitepaper | Analytics B2B Content Management for Enterprises

2y

B2B Content Management for Enterprises

In the B2B industry, content is of utmost importance in buyer's purchasing journey while also being influencers and affecting their purchasing decisio...

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