If in 2021 you don’t have a website with a strong online presence, you’re going to lose out on significant sales revenue. And after the year we’ve jus...
View resourceA CDP is a marketer-controlled system capable of unifying customer data, whatever the source, and creating a single view of the customer. Read More...
View resourceCollecting data has become an existential competitive need for organizations that are experiencing digital transformations, but because of new laws an...
View resourceWondering if export might accelerate your growth? Global Topology can help you with international market research, a digital market entree strategy an...
View resourceTechnical SEO is the hands-on, under-the-hood version of SEO. If you’re reading this, it’s because you or someone you’re working with is interested in...
View resourceWe have reached a stage where we’re consuming content faster than ever before. Read More...
View resourceIn these times, it has become very difficult to navigate through the Martech landscape. With a steady increase in the number of marketing tools, very ...
View resourceWith evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies i...
View resourceBrowser Push Notifications are clickable rich content messages sent to your device by a website or a web app. Web push notifications can be delivered ...
View resourceCall tracking and analytics platforms, which were once the domain of the call center and siloed from marketing, are now at hand to help marketers attr...
View resourceTraffic is one of the most important ingredients that every business needs for its growth and the main sources are through social and search. However,...
View resourceMany companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s an oversight, because in m...
View resourceNearly 90% of marketers use location data in campaigns. But effectively campaigning to location-based audiences remains a challenge for agencies and r...
View resourceThis whitepaper is a guide to explaining the upfront sum for a license to own an HR software and use it with a long-term goal. Read More...
View resourceFor every business to run, it is very important to create a fundamental business plan and stick to it. However, although most small business owners cr...
View resourceSEOs have known for years that when a featured snippet was shown in a SERP that the URL falling immediately below the snippet earned more clicks than ...
View resourceBrands struggling with social media community growth, ROI on social media, and building a brand online, social media community engagement tends to be ...
View resourceFrom emails to pop-ups to push notifications, today’s consumers are inundated with offers from retailers everywhere. The influx of irrelevant offers o...
View resourceCDP (or the Customer Data Platform) collects data from the internet and offline sources in real-time in order to create a unified customer view, that ...
View resourceMany adopters are confused, in a market crammed with pretenders, about the defining characteristics of a ‘True CDP’ and which capabilities it should h...
View resourceAs new regulations like GDPR and CCPA reduce the availability of third-party consumer data and as consumer demand for both privacy and personalization...
View resourceJust as shopping has changed, so have shoppers. Ecommerce allows consumers to purchase products in ways that would have been difficult or impossible i...
View resourceAbove 35.2% of the web is now powered by WordPress. While this is great, it also means there are thousands of different themes, plugins, and technolog...
View resourceConvert 22x More With Immediate Software Demos using Crankwheel Read More...
View resourceAs companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals....
View resourceDigitalization or even full-on digital transformation is normally fuelled by internal expectations of speeding up processes and cutting costs. The abi...
View resourceMarketing success depends on a number of factors. In this digital age, marketers can not win without mastering data, analytics, and automation Read Mo...
View resource