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5 Channels You Should Prioritize In 2021
Whitepaper | Digital Marketing

5 Channels You Should Prioritize In 2021

3y

5 Channels You Should Prioritize In 2021

If in 2021 you don’t have a website with a strong online presence, you’re going to lose out on significant sales revenue. And after the year we’ve jus...

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Customer Data Platforms 101: Everything You Need to Know
Whitepaper | Analyzing Customer Data

Customer Data Platforms 101: Everything You Need to Know

3y

Customer Data Platforms 101: Everything You Need t...

A CDP is a marketer-controlled system capable of unifying customer data, whatever the source, and creating a single view of the customer. Read More...

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The Data Collection & Consent Survey
Whitepaper | Data

The Data Collection & Consent Survey

3y

The Data Collection & Consent Survey

Collecting data has become an existential competitive need for organizations that are experiencing digital transformations, but because of new laws an...

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Global Topology International Digital Marketing
Whitepaper | Digital Marketing

Global Topology International Digital Marketing

3y

Global Topology International Digital Marketing

Wondering if export might accelerate your growth? Global Topology can help you with international market research, a digital market entree strategy an...

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Technical SEO For Non-Technical Thinkers
Whitepaper | Digital Marketing

Technical SEO For Non-Technical Thinkers

3y

Technical SEO For Non-Technical Thinkers

Technical SEO is the hands-on, under-the-hood version of SEO. If you’re reading this, it’s because you or someone you’re working with is interested in...

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Capitalizing on Content
Whitepaper | Content Marketing

Capitalizing on Content

3y

Capitalizing on Content

We have reached a stage where we’re consuming content faster than ever before. Read More...

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What Is A CDP? And What Isn’t A CDP?
Whitepaper | Marketing Technology

What Is A CDP? And What Isn’t A CDP?

4y

What Is A CDP? And What Isn’t A CDP?

In these times, it has become very difficult to navigate through the Martech landscape. With a steady increase in the number of marketing tools, very ...

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How Consumer Data Can Deliver the Ultimate Competitive Advantage for Agencies
Whitepaper | Analyzing Customer Data

How Consumer Data Can Deliver the Ultimate Competitive Advantage for Agenci...

4y

How Consumer Data Can Deliver the Ultimate Competi...

With evolving digital capabilities and business needs, brands are increasingly moving core media capabilities in-house.i. The good news for agencies i...

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The Ultimate Guide To Web Push Notifications
Whitepaper | Digital Advertising

The Ultimate Guide To Web Push Notifications

4y

The Ultimate Guide To Web Push Notifications

Browser Push Notifications are clickable rich content messages sent to your device by a website or a web app. Web push notifications can be delivered ...

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The Call Tracking Study Guide for Marketers
Whitepaper | Conversion & ROI

The Call Tracking Study Guide for Marketers

4y

The Call Tracking Study Guide for Marketers

Call tracking and analytics platforms, which were once the domain of the call center and siloed from marketing, are now at hand to help marketers attr...

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18 Top E-Commerce Split Test Case Studies To Double Your Conversion Rates And Increase Revenue
Whitepaper | Conversion & ROI

18 Top E-Commerce Split Test Case Studies To Double Your Conversion Rates A...

4y

18 Top E-Commerce Split Test Case Studies To Doubl...

Traffic is one of the most important ingredients that every business needs for its growth and the main sources are through social and search. However,...

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How to Do Online Competitor Analysis
Whitepaper | Actionable Analysis

How to Do Online Competitor Analysis

4y

How to Do Online Competitor Analysis

Many companies do competitor analysis when they develop a digital marketing strategy and never get back to it later. That’s an oversight, because in m...

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Free Guide: Understanding & Selling Location-Based Marketing
Whitepaper | Digital Marketing

Free Guide: Understanding & Selling Location-Based Marketing

4y

Free Guide: Understanding & Selling Location-Based...

Nearly 90% of marketers use location data in campaigns. But effectively campaigning to location-based audiences remains a challenge for agencies and r...

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Pricing Guide: HR Software
Whitepaper | Actionable Analysis

Pricing Guide: HR Software

4y

Pricing Guide: HR Software

This whitepaper is a guide to explaining the upfront sum for a license to own an HR software and use it with a long-term goal. Read More...

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Strategic Planning Guide
Whitepaper | ROI Marketing

Strategic Planning Guide

4y

Strategic Planning Guide

For every business to run, it is very important to create a fundamental business plan and stick to it. However, although most small business owners cr...

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The 10 Actions SEOs Need to Take Following Google’s Spot-Zero-Termination
Whitepaper | SEO

The 10 Actions SEOs Need to Take Following Google’s Spot-Zero-Termination

4y

The 10 Actions SEOs Need to Take Following Google’...

SEOs have known for years that when a featured snippet was shown in a SERP that the URL falling immediately below the snippet earned more clicks than ...

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Social Media Engagement Checklist
Whitepaper | Social Media Marketing

Social Media Engagement Checklist

4y

Social Media Engagement Checklist

Brands struggling with social media community growth, ROI on social media, and building a brand online, social media community engagement tends to be ...

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AI-Based Personalization Provides 10%+ Revenue Uplift
Whitepaper |

AI-Based Personalization Provides 10%+ Revenue Uplift

4y

AI-Based Personalization Provides 10%+ Revenue Upl...

From emails to pop-ups to push notifications, today’s consumers are inundated with offers from retailers everywhere. The influx of irrelevant offers o...

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CDP vs DMP vs CRM
Whitepaper | CRM

CDP vs DMP vs CRM

4y

CDP vs DMP vs CRM

CDP (or the Customer Data Platform) collects data from the internet and offline sources in real-time in order to create a unified customer view, that ...

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Winterberry Group's Customer Data Platform benchmark report
Whitepaper | Analyzing Customer Data

Winterberry Group's Customer Data Platform benchmark report

4y

Winterberry Group's Customer Data Platform benchma...

Many adopters are confused, in a market crammed with pretenders, about the defining characteristics of a ‘True CDP’ and which capabilities it should h...

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The State of First Party Marketing
Whitepaper | Marketing Technology

The State of First Party Marketing

4y

The State of First Party Marketing

As new regulations like GDPR and CCPA reduce the availability of third-party consumer data and as consumer demand for both privacy and personalization...

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5 Types of Shoppers & How To Win Their Heart
Whitepaper | Ecommerce

5 Types of Shoppers & How To Win Their Heart

4y

5 Types of Shoppers & How To Win Their Heart

Just as shopping has changed, so have shoppers. Ecommerce allows consumers to purchase products in ways that would have been difficult or impossible i...

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How To Speed Up Your WordPress Site
Whitepaper | Content Marketing

How To Speed Up Your WordPress Site

4y

How To Speed Up Your WordPress Site

Above 35.2% of the web is now powered by WordPress. While this is great, it also means there are thousands of different themes, plugins, and technolog...

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Software Sales Playbook
Whitepaper | Ecommerce & Sales

Software Sales Playbook

4y

Software Sales Playbook

Convert 22x More With Immediate Software Demos using Crankwheel Read More...

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The Formula for E-Commerce Success
Whitepaper | Ecommerce

The Formula for E-Commerce Success

4y

The Formula for E-Commerce Success

As companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals....

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DX Suites- The Glass Ceiling of your Digital Transformation
Whitepaper | Digital Transformation

DX Suites- The Glass Ceiling of your Digital Transformation

4y

DX Suites- The Glass Ceiling of your Digital Trans...

Digitalization or even full-on digital transformation is normally fuelled by internal expectations of speeding up processes and cutting costs. The abi...

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How To Evaluate Machine Learning Powered Performance Marketing Agencies
Whitepaper | Digital Marketing

How To Evaluate Machine Learning Powered Performance Marketing Agencies

4y

How To Evaluate Machine Learning Powered Performan...

Marketing success depends on a number of factors. In this digital age, marketers can not win without mastering data, analytics, and automation Read Mo...

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