The Field Guide to Black Friday 2019
The retail sector has seen a major disruption in terms of customer expectations of high quality and personalised products and services. New technologi...
View resourceThe State of Retail 2019
There is a major change in peoples attitudes in terms of finding and choosing retail business. Synups' research indicates that people decide which ret...
View resourceKnow your Audience: Understanding Today's Online S...
ClickZ, in partnership with Catalyst search, social, programmatic, and eCommerce agency which is part of GroupM/WPP) has put together a comprehensive ...
View resourceGet the latest analysis and reports delivered to your inbox daily
Sign up7 Secrets of the Data-Driven CMO
Marketing organizations are making major moves into analytics technology – many of them for the first time. Read More...
View resourceBuyer Intent: How to Start Using Your Data Immedia...
Implicit data is what someone does when they’re on YOUR website. Reading a blog post, for example, is an implicit buying signal. Read More...
View resourceFashion Ecommerce Trends Report 2019
Online retail today has been an area of growth for a few years now especially with the arrival of luxury brands online. Nearly 27% of fashion sales ar...
View resourceB2B Content Management for Enterprises
In the B2B industry, content is of utmost importance in buyer's purchasing journey while also being influencers and affecting their purchasing decisio...
View resourceThe Case For Personalization Getting More Human with Your Retail Marketing
The Case For Personalization Getting More Human wi...
Personalization today has come a long way leading to higher customer expectations and tremendous technological advancements. Starbucks was among the l...
View resourceWhat Customers Expect in the Age of AI
As brands are rapidly implementing new technologies to improve customer experiences, most customer believe that the future should entail of human and ...
View resourceCustomer Data Excellence Report
With the power of customer data platform's (CDP) most marketers are providing exceptional and optimised data-driven initiatives for their customers. B...
View resourceThe State of Personalization Today
“81% of marketers say they expect to be competing mostly or completely on the basis of customer experience.” However, there is a disconnec...
View resourceMeasuring the ROI of Google Posts for Enterprise B...
Google posts allows businesses to create optimised, temporary content that appears when users search for a particular business and brand. The digital ...
View resourceThe path to experience-driven commerce
Experience-driven commerce is the new way people shop. It is no longer about how great your product is, it’s about the personalized experience t...
View resourceWinning with Superior Customer Experiences
As the customer experience realm is changing, so should your personalization methods with your customers. It has been proven that 86% of buyers will ...
View resourceYour Marketing Stack is More Like Frankenstein Tha...
Is your marketing stack stitched together from multiple different tools that don't communicate with each other? If so, you may have a real monster on ...
View resourceAdobe Analytics vs. Google Analytics 360
A recent study has revealed that Adobe Analytics provides customers with a 224% ROI and a 13% increase in conversion rates. This new user friendly int...
View resource
A Marketer's Guide to a Perfect Launch
The initiatives of most marketing teams revolve around the website. Whether it’s a campaign kickoff or a completely new site, how smoothly a launch go...
View resourceTime is Money: Your Path to ROI in Today's Multi-C...
An integrated multi-channel marketing program can boost your revenue up to 35%. Time is money and building a great relationship with your customer ...
View resourceThe Cutting Edge of eCommerce
Any brand with an eCommerce presence knows all too well the power of content marketing. Using authentic customer content more effectively, however, al...
View resourceApp Audience Building: How to get, onboard & keep valuable app users
App Audience Building: How to get, onboard & k...
Content marketing has become the focal point of many marketers’ core strategies today. How that content is delivered has proven to be just as (i...
View resourceExperience Index: 2019 Digital Trends
For the ninth year running, Econsultancy and Adobe have come together to survey over 12,000 senior marketing, advertising, and ecommerce professionals...
View resourceHow to Turn Your Website Into a Lead Generation Ma...
At this point, having a website associated with your brand is non-negotiable. You wouldn’t even think to operate without one. Unfortunately, how...
View resourceWinning the Data Game: Digital Analytics Tactics for Media Groups
Winning the Data Game: Digital Analytics Tactics f...
Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceSearch, Social, and eCommerce Guidebook
When it comes to the digital advertising playing field, Google, Facebook, and eCommerce marketplaces compete on different teams, with no incentive to ...
View resourceThe Attribution Toolkit
As a marketer, we know the word attribution is constantly following you around. In today’s multi-channel world, however, it is one of the most i...
View resourceHow to Make Better, Faster, Smarter, More Profitable Marketing Decisions
How to Make Better, Faster, Smarter, More Profitab...
Depending on your product, you’ve probably got a “busy season,” that time of year when you do a huge product push. Read More...
View resourceThe Search Marketer's Playbook for Offline Convers...
Each day, paid and organic search drive billions of offline conversions—both phone calls and in-store visits. And those conversions have the highest u...
View resource