Sort
The problem with AB testing ... and why real-time personalization is the future

Whitepaper | Data & Analytics The problem with AB testing ... and why real-time personalization is the future

4y

The problem with AB testing ... and why real-time ...

Marketing, especially for e-commerce all come down to the numbers.  For marketers the key success areas must be met equally with customer engagement, ...

View resource
Start Small & Grow: The Best Approach for Making the Most of Your Data

Whitepaper | Data & Analytics Start Small & Grow: The Best Approach for Making the Most of Your Data

4y

Start Small & Grow: The Best Approach for Maki...

In 2018 more than 50% of digital transformation efforts failed or stalled as the sheer size, complexity, and change of the mandate overwhelmed organiz...

View resource
The Attribution Toolkit

Whitepaper | Actionable Analysis The Attribution Toolkit

4y

The Attribution Toolkit

As a marketer, we know the word attribution is constantly following you around. In today’s multi-channel world, however, it is one of the most i...

View resource
Get the latest analysis and reports delivered to your inbox daily
How legacy brands can evolve their strategies for today’s digital consumer

Report | Data-Driven Marketing How legacy brands can evolve their strategies for today’s digital consumer

4y

How legacy brands can evolve their strategies for ...

Sears, once the largest retailer in the US, has been in systemic decline for over a decade, and recently announced that it is filing for bankruptcy. S...

View resource
Whitepaper: Multi Touch Attribution

Whitepaper | Data-Driven Marketing Whitepaper: Multi Touch Attribution

4y

Whitepaper: Multi Touch Attribution

The way customers interact with brands has dramatically changed. The average customer now interacts with a brand 6 times before buying anything (Marke...

View resource
Data-Driven Attribution: What is it and why should I use it?

Whitepaper | Data-Driven Marketing Data-Driven Attribution: What is it and why should I use it?

4y

Data-Driven Attribution: What is it and why should...

The customer journey is becoming increasingly complex. 6 out of 10 online users start their shopping activity on one device but continue or complete o...

View resource
GDPR: How Marketers Can Seize The Opportunity

Whitepaper | Data & Analytics GDPR: How Marketers Can Seize The Opportunity

5y

GDPR: How Marketers Can Seize The Opportunity

On May 25, 2018 the General Data Protection Regulation (GDPR) becomes legally binding. Organizations holding EU citizens’ personal data will face fine...

View resource