Marketing, especially for e-commerce all come down to the numbers. For marketers the key success areas must be met equally with customer engagement, ...
View resourceIn 2018 more than 50% of digital transformation efforts failed or stalled as the sheer size, complexity, and change of the mandate overwhelmed organiz...
View resourceAs a marketer, we know the word attribution is constantly following you around. In today’s multi-channel world, however, it is one of the most i...
View resourceSears, once the largest retailer in the US, has been in systemic decline for over a decade, and recently announced that it is filing for bankruptcy. S...
View resourceThe way customers interact with brands has dramatically changed. The average customer now interacts with a brand 6 times before buying anything (Marke...
View resourceThe customer journey is becoming increasingly complex. 6 out of 10 online users start their shopping activity on one device but continue or complete o...
View resourceOn May 25, 2018 the General Data Protection Regulation (GDPR) becomes legally binding. Organizations holding EU citizens’ personal data will face fine...
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