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Whitepaper: Multi Touch Attribution

Whitepaper | Data-Driven Marketing Whitepaper: Multi Touch Attribution

2y

Whitepaper: Multi Touch Attribution

The way customers interact with brands has dramatically changed. The average customer now interacts with a brand 6 times before buying anything (Marke...

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Data-Driven Attribution: What is it and why should I use it?

Whitepaper | Data-Driven Marketing Data-Driven Attribution: What is it and why should I use it?

2y

Data-Driven Attribution: What is it and why should...

The customer journey is becoming increasingly complex. 6 out of 10 online users start their shopping activity on one device but continue or complete o...

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GDPR: How Marketers Can Seize The Opportunity

Whitepaper | Data & Analytics GDPR: How Marketers Can Seize The Opportunity

3y

GDPR: How Marketers Can Seize The Opportunity

On May 25, 2018 the General Data Protection Regulation (GDPR) becomes legally binding. Organizations holding EU citizens’ personal data will face fine...

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