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The Definitive Guide to Online Listings for Restaurant Brands
Whitepaper | Digital Marketing

The Definitive Guide to Online Listings for Restaurant Brands

5y

The Definitive Guide to Online Listings for Restau...

In this eBook, we outline the various components of a successful restaurant marketing campaign, primarily focusing on managing online listings and loc...

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Digital Analytics & The GDPR
Whitepaper | Data & Analytics

Digital Analytics & The GDPR

5y

Digital Analytics & The GDPR

AT Internet's short guide presents the 5 things you must know when it comes to digital analytics and the GDPR. You should be able to respond clearly a...

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The Forrester Wave™: B2C Commerce Suites, Q3 2018
Whitepaper | Ecommerce

The Forrester Wave™: B2C Commerce Suites, Q3 2018

5y

The Forrester Wave™: B2C Commerce Suites, Q...

In our 31-criterion evaluation of B2C commerce suites providers, we identified the 11 most significant ones — commercetools, Digital River, Elastic Pa...

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The path to experience-driven commerce
Whitepaper | Analytics

The path to experience-driven commerce

5y

The path to experience-driven commerce

Experience-driven commerce is the new way people shop. It is no longer about how great your product is, it’s about the personalized experience t...

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How AVOD Providers Can Finally Offer Mobile Download
Whitepaper | Digital Advertising

How AVOD Providers Can Finally Offer Mobile Download

5y

How AVOD Providers Can Finally Offer Mobile Downlo...

According to recent research, 88% of viewers remain frustrated while streaming, which is a rising increase of 7% in 2019 compared to 2018. And 59% of ...

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Creating an Omnichannel Customer Experience for B2C Brands
Whitepaper | B2C

Creating an Omnichannel Customer Experience for B2C Brands

5y

Creating an Omnichannel Customer Experience for B2...

50% of customers in the US prefer a personalized customer experience. And yet companies still struggle just to respond to every qualified lead. In fac...

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Your Marketing Stack is More Like Frankenstein Than Voltron
Whitepaper | Analyzing Customer Data

Your Marketing Stack is More Like Frankenstein Than Voltron

5y

Your Marketing Stack is More Like Frankenstein Tha...

Is your marketing stack stitched together from multiple different tools that don't communicate with each other? If so, you may have a real monster on ...

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How to select the right content management system
Whitepaper | Content

How to select the right content management system

5y

How to select the right content management system

Selecting the right content management system is a key competent for marketers to remain successful. Adobe Experience Manager enables you to full opti...

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A Marketer's Guide to a Perfect Launch
Whitepaper | Digital Marketing

A Marketer's Guide to a Perfect Launch

5y

A Marketer's Guide to a Perfect Launch

The initiatives of most marketing teams revolve around the website. Whether it’s a campaign kickoff or a completely new site, how smoothly a launch go...

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Gaining the competitive advantage with DAM: Elevate your brand management to win with customer experience
Whitepaper | Strategies

Gaining the competitive advantage with DAM: Elevate your brand management t...

5y

Gaining the competitive advantage with DAM: Elevat...

In the battle against your competition to win over consumers' attention, business, and loyalty, there is one deciding factor that triumphs over all: c...

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The problem with AB testing ... and why real-time personalization is the future
Whitepaper | Data & Analytics

The problem with AB testing ... and why real-time personalization is the fu...

5y

The problem with AB testing ... and why real-time ...

Marketing, especially for e-commerce all come down to the numbers.  For marketers the key success areas must be met equally with customer engagement, ...

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To Win at Amazon Advertising, You Must Think Like Amazon
Whitepaper | Display Advertising

To Win at Amazon Advertising, You Must Think Like Amazon

5y

To Win at Amazon Advertising, You Must Think Like ...

From its humble beginnings as an online bookstore startup to now one of the world’s most valuable brands, Amazon is much more than just a retail...

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How Deploying and Managing Multiple Marketing Automation Instances Will Change the Game
Whitepaper | Marketing Automation

How Deploying and Managing Multiple Marketing Automation Instances Will Cha...

5y

How Deploying and Managing Multiple Marketing Auto...

63% of companies who out-compete their rivals use some form of Marketing Automation. The challenge for distributed enterprises – organizations with mu...

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Start Small & Grow: The Best Approach for Making the Most of Your Data
Whitepaper | Data-Driven Marketing

Start Small & Grow: The Best Approach for Making the Most of Your Data

5y

Start Small & Grow: The Best Approach for Maki...

In 2018 more than 50% of digital transformation efforts failed or stalled as the sheer size, complexity, and change of the mandate overwhelmed organiz...

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The Cutting Edge of eCommerce
Whitepaper | Ecommerce

The Cutting Edge of eCommerce

5y

The Cutting Edge of eCommerce

Any brand with an eCommerce presence knows all too well the power of content marketing. Using authentic customer content more effectively, however, al...

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2019 B2B Marketing Trends: Insights from the Frontlines
Whitepaper | Marketing

2019 B2B Marketing Trends: Insights from the Frontlines

5y

2019 B2B Marketing Trends: Insights from the Front...

B2B marketers live in a rapidly changing world ruled by customer personalization. It’s no longer enough to meet the needs of your customers R...

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The Science To Winning The Inbox
Whitepaper | Email Marketing

The Science To Winning The Inbox

5y

The Science To Winning The Inbox

Scientists have been conducting research for years to unlock the secrets of the human mind. We sought out to see if any of these findings could be app...

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Getting Started with Responsive Search Ads
Whitepaper | Search Marketing

Getting Started with Responsive Search Ads

5y

Getting Started with Responsive Search Ads

Over 3.5 million searches happen on Google everyday. Advertisers quickly took note during the beginning of the search boom and began flooding the inte...

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Experience Index: 2019 Digital Trends
Whitepaper | Digital Marketing

Experience Index: 2019 Digital Trends

5y

Experience Index: 2019 Digital Trends

For the ninth year running, Econsultancy and Adobe have come together to survey over 12,000 senior marketing, advertising, and ecommerce professionals...

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The Amazon Advertising Flywheel Strategy Guide
Whitepaper | Digital Advertising

The Amazon Advertising Flywheel Strategy Guide

5y

The Amazon Advertising Flywheel Strategy Guide

US advertisers spent a whopping $7.41 billion in 2018. Amazon controls 6.8% of that market, trailing only Google and Facebook. The trend however, is t...

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Beyond Programmatic Advertising
Whitepaper | Marketing Technology

Beyond Programmatic Advertising

5y

Beyond Programmatic Advertising

In 2013, Walker released a study predicting that by the year 2020, customer experience will have overtaken price and product as the key brand differen...

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Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

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The Professional Marketer's Guide to Influencer Marketing
Whitepaper | Digital Marketing

The Professional Marketer's Guide to Influencer Marketing

5y

The Professional Marketer's Guide to Influencer Ma...

There is no doubt that Influencer Marketing has taken the world by storm. If you have already mastered the basics, you are in the right place to learn...

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The Complete Guide to Omnichannel Marketing Automation
Whitepaper | Ecommerce

The Complete Guide to Omnichannel Marketing Automation

5y

The Complete Guide to Omnichannel Marketing Automa...

Customers of today have a problem: they hate marketing, and it’s everywhere. This is a problem for ecommerce, as digital marketing is a huge part o...

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How to target the 5 ecommerce shopping modes
Whitepaper | Ecommerce

How to target the 5 ecommerce shopping modes

5y

How to target the 5 ecommerce shopping modes

Brands today are fortunate enough to have the opportunity to interact and engage with an estimated 1.6 billion online shoppers every year. Of that 1.6...

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Search, Social, and eCommerce Guidebook
Whitepaper | ROI Marketing

Search, Social, and eCommerce Guidebook

5y

Search, Social, and eCommerce Guidebook

When it comes to the digital advertising playing field, Google, Facebook, and eCommerce marketplaces compete on different teams, with no incentive to ...

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James Briscoe: Why do brands in-house their media buying?
Podcast | Media

James Briscoe: Why do brands in-house their media buying?

5y

James Briscoe: Why do brands in-house their media ...

Many brands have brought aspects of their media buying in-house. So just what is involved and how straight forward is this process? We look at the ben...

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