How to Get the Most Out of a Digital Marketing Aud...
There has never been a better time to become a data-led marketer. Websites that use data are certainly more successful in terms of marketing. Read Mor...
View resourceThe Ultimate Guide to Web Push Notifications
Web push notifications are the new must have for marketing teams; be it e-commerce, local news, this is a bandwagon that everyone is hopping on. Read ...
View resourceCapgemini Lookbook - A visual collection of award-...
Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or sof...
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Sign upNative Advertising: A Full-Funnel Approach
As native advertising continues to capture growing amounts of advertising share, it has evolved from a means to strengthen consumer engagement to a po...
View resource18 Top E-Commerce Split Test Case Studies To Double Your Conversion Rates A...
18 Top E-Commerce Split Test Case Studies To Doubl...
Traffic is one of the most important ingredients that every business needs for its growth and the main sources are through social and search. However,...
View resourceMarketing's New M.O.
We all have a personal M.O. that is a ‘modus operandi’, or a way of working which we’ve developed over the years. Where a specialization in brand, ope...
View resourcePricing Guide: HR Software
This whitepaper is a guide to explaining the upfront sum for a license to own an HR software and use it with a long-term goal. Read More...
View resourceStrategic Planning Guide
For every business to run, it is very important to create a fundamental business plan and stick to it. However, although most small business owners cr...
View resourceAI-Based Personalization Provides 10%+ Revenue Uplift
AI-Based Personalization Provides 10%+ Revenue Upl...
From emails to pop-ups to push notifications, today’s consumers are inundated with offers from retailers everywhere. The influx of irrelevant offers o...
View resource2020 Creative Trends
Get ready for the year ahead with our guide to the latest styles based on billions of image, video and downloads. Bright colors, cartoon faces, and o...
View resourceCDP vs DMP vs CRM
CDP (or the Customer Data Platform) collects data from the internet and offline sources in real-time in order to create a unified customer view, that ...
View resourceBeyond Ad Verification: Capturing Consumer Attention to Achieve Campaign Su...
Beyond Ad Verification: Capturing Consumer Attenti...
Today, consumers spend more time engaging with media than ever before and the proliferation of channels and devices gives us more opportunity than eve...
View resourceThe State of First Party Marketing
As new regulations like GDPR and CCPA reduce the availability of third-party consumer data and as consumer demand for both privacy and personalization...
View resourceCracking the Japanese Market
Companies with a major focus on e-commerce are capable of testing the market to sell directly to Japanese consumers and companies in a simple and stre...
View resourceEight Questions to Ask Before Migrating to a New Commerce Platform
Eight Questions to Ask Before Migrating to a New C...
Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or sof...
View resourceThe Formula for E-Commerce Success
As companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals....
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DX Suites- The Glass Ceiling of your Digital Trans...
Digitalization or even full-on digital transformation is normally fuelled by internal expectations of speeding up processes and cutting costs. The abi...
View resourceThe Field Guide to Black Friday 2019
The retail sector has seen a major disruption in terms of customer expectations of high quality and personalised products and services. New technologi...
View resourceThe State of Retail 2019
There is a major change in peoples attitudes in terms of finding and choosing retail business. Synups' research indicates that people decide which ret...
View resourceHow To Turn Wasted Data Into Dollars
In today’s ultra-competitive digital marketplace, possessing accurate and reliable data about your audience has never been more crucial. Data has now ...
View resourceFashion Ecommerce Trends Report 2019
Online retail today has been an area of growth for a few years now especially with the arrival of luxury brands online. Nearly 27% of fashion sales ar...
View resourceData Wars: A deep dive into the transformation of ...
The idea of collecting data is no longer unique in the digital age. As the influx of data has become challenging for the retail industry both offline ...
View resourceExperience Index: 2019 Digital Trends
For the ninth year running, Econsultancy and Adobe have come together to survey over 12,000 senior marketing, advertising, and ecommerce professionals...
View resourceWhitepaper: Customer Evaluation and Scoring
How do you know which leads to call first? More than 40% of marketers report improved conversion rates after implementing lead scoring. Download this ...
View resourceDigital Transformation: Do you have the skills to ...
ClickZ, has partnered with AVADO, a global learning and training company, to understand the impact of digital transformation on businesses and the ski...
View resourceAmazon Ads & Services for Vendors: Leveraging Amazon's Premium Services...
Amazon Ads & Services for Vendors: Leveraging ...
There was once a time when vendors had limited control over what happened to their products once they sold them to Amazon. As a marketer, it’s time to...
View resource[VIDEO] Mobile: The myth, the legend, the reality
Duration: 20 minutes Today: People search on their phones more than they do on computers, are 5x more likely to leave a site if it isn’t mobile friend...
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