As native advertising continues to capture growing amounts of advertising share, it has evolved from a means to strengthen consumer engagement to a po...
View resourceTraffic is one of the most important ingredients that every business needs for its growth and the main sources are through social and search. However,...
View resourceWe all have a personal M.O. that is a ‘modus operandi’, or a way of working which we’ve developed over the years. Where a specialization in brand, ope...
View resourceThis whitepaper is a guide to explaining the upfront sum for a license to own an HR software and use it with a long-term goal. Read More...
View resourceFor every business to run, it is very important to create a fundamental business plan and stick to it. However, although most small business owners cr...
View resourceFrom emails to pop-ups to push notifications, today’s consumers are inundated with offers from retailers everywhere. The influx of irrelevant offers o...
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Get ready for the year ahead with our guide to the latest styles based on billions of image, video and downloads. Bright colors, cartoon faces, and o...
View resourceCDP (or the Customer Data Platform) collects data from the internet and offline sources in real-time in order to create a unified customer view, that ...
View resourceToday, consumers spend more time engaging with media than ever before and the proliferation of channels and devices gives us more opportunity than eve...
View resourceAs new regulations like GDPR and CCPA reduce the availability of third-party consumer data and as consumer demand for both privacy and personalization...
View resourceCompanies with a major focus on e-commerce are capable of testing the market to sell directly to Japanese consumers and companies in a simple and stre...
View resourceBusinesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or sof...
View resourceAs companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals....
View resourceDigitalization or even full-on digital transformation is normally fuelled by internal expectations of speeding up processes and cutting costs. The abi...
View resourceThe retail sector has seen a major disruption in terms of customer expectations of high quality and personalised products and services. New technologi...
View resourceThere is a major change in peoples attitudes in terms of finding and choosing retail business. Synups' research indicates that people decide which ret...
View resourceIn today’s ultra-competitive digital marketplace, possessing accurate and reliable data about your audience has never been more crucial. Data has now ...
View resourceOnline retail today has been an area of growth for a few years now especially with the arrival of luxury brands online. Nearly 27% of fashion sales ar...
View resourceThe idea of collecting data is no longer unique in the digital age. As the influx of data has become challenging for the retail industry both offline ...
View resourceFor the ninth year running, Econsultancy and Adobe have come together to survey over 12,000 senior marketing, advertising, and ecommerce professionals...
View resourceHow do you know which leads to call first? More than 40% of marketers report improved conversion rates after implementing lead scoring. Download this ...
View resourceClickZ, has partnered with AVADO, a global learning and training company, to understand the impact of digital transformation on businesses and the ski...
View resourceThere was once a time when vendors had limited control over what happened to their products once they sold them to Amazon. As a marketer, it’s time to...
View resourceDuration: 20 minutes Today: People search on their phones more than they do on computers, are 5x more likely to leave a site if it isn’t mobile friend...
View resourceCall tracking in its most basic form has existed for decades. But the development of the technology has seemed to stagnate in recent years. Optimizati...
View resourceDuration: 10 minutes In this session, we will deep dive into insights from Kenshoo on the transformation of search. Fill in the form below to ...
View resourceDuration: 45 minutes Here we will bring together experts on the leading platforms in search to discuss innovations and updates for the year ahead. We ...
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