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The Business Impact of Investing in Experience

Whitepaper | Digital Transformation The Business Impact of Investing in Experience

4y

The Business Impact of Investing in Experience

Adobe commissioned Forrester Consulting to evaluate the business impact of investing in customer experience across the customer lifecycle. The study, ...

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The CMOs Guide to Creating Global Digital Experiences for Local Audiences

Whitepaper | Strategy & Leadership The CMOs Guide to Creating Global Digital Experiences for Local Audiences

4y

The CMOs Guide to Creating Global Digital Experien...

The global ecommerce opportunity is huge and it only looks set to grow further over the next decade. In fact, Statista projects that $4.6 trillion wil...

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ClickZ Weekly MarTech Briefing: July 2

Report | Digital Transformation ClickZ Weekly MarTech Briefing: July 2

4y

ClickZ Weekly MarTech Briefing: July 2

As part of our mission to help demystify the marketing technology landscape we’ve tasked our research team with creating a weekly report that will cov...

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ClickZ Weekly MarTech Briefing: June 25

Report | Digital Transformation ClickZ Weekly MarTech Briefing: June 25

4y

ClickZ Weekly MarTech Briefing: June 25

As part of our mission to help demystify the marketing technology landscape we’ve tasked our research team with creating a weekly report that will cov...

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ClickZ Weekly MarTech Briefing: June 18

Report | Digital Transformation ClickZ Weekly MarTech Briefing: June 18

4y

ClickZ Weekly MarTech Briefing: June 18

As part of our mission to help demystify the marketing technology landscape we’ve tasked our research team with creating a weekly report that will cov...

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The Digital Marketer’s Guide to Personalizing Caller Experiences

Whitepaper | Digital Transformation The Digital Marketer’s Guide to Personalizing Caller Experiences

4y

The Digital Marketer’s Guide to Personalizing Call...

When consumers engage with your search ads and digital marketing, they often convert by calling. Provide the wrong experience to those callers, you lo...

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The Pay-Per-Call Handbook for Affiliate Managers

Whitepaper | Digital Transformation The Pay-Per-Call Handbook for Affiliate Managers

4y

The Pay-Per-Call Handbook for Affiliate Managers

If your business values inbound phone calls, pay-per-call campaigns can be an effective channel for acquiring new customers. But  pay-per-call is ofte...

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Global Marketing 2018: Marketing Trends with a Global Reach

Whitepaper | Strategy & Leadership Global Marketing 2018: Marketing Trends with a Global Reach

5y

Global Marketing 2018: Marketing Trends with a Glo...

The global marketing landscape is constantly shifting and evolving. To keep up with all of these changes, marketers often find themselves wishing they...

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GAFA: What can we learn from their acquisition strategies?

Report | Strategy & Leadership GAFA: What can we learn from their acquisition strategies?

5y

GAFA: What can we learn from their acquisition str...

GAFA is an acronym commonly used for four of the tech giants in the US: Google, Apple, Facebook, and Amazon. In the battle to gain market share, acqui...

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The Marketer’s Big Book of Call Tracking Success Stories

Whitepaper | Digital Transformation The Marketer’s Big Book of Call Tracking Success Stories

5y

The Marketer’s Big Book of Call Tracking Success S...

Smartphones have changed the way consumers interact with businesses. When smartphone users run searches for businesses and engage with their digital a...

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Unmarvelous Metrics: A guide to the customer behavior measures that are wasting your time

Whitepaper | Digital Transformation Unmarvelous Metrics: A guide to the customer behavior measures that are wasting your time

5y

Unmarvelous Metrics: A guide to the customer behav...

You need to know which metrics can make the difference for your business — in terms of conversion rate optimization and customer satisfaction — and wh...

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