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Call tracking comes of age
Whitepaper | Digital Transformation

Call tracking comes of age

6y

Call tracking comes of age

Call tracking in its most basic form has existed for decades. But the development of the technology has seemed to stagnate in recent years. Optimizati...

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[VIDEO] The Full Funnel Search Approach with Kenshoo
Report | Digital Transformation

[VIDEO] The Full Funnel Search Approach with Kenshoo

6y

[VIDEO] The Full Funnel Search Approach with Kensh...

Duration: 10 minutes In this session, we will deep dive into insights from Kenshoo on the transformation of search.   Fill in the form below to ...

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[VIDEO] Panel Discussion: Google, Microsoft, and Adobe
Report | Search Marketing

[VIDEO] Panel Discussion: Google, Microsoft, and Adobe

6y

[VIDEO] Panel Discussion: Google, Microsoft, and A...

Duration: 45 minutes Here we will bring together experts on the leading platforms in search to discuss innovations and updates for the year ahead. We ...

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In-Store Shopping Behaviors: Why Shoppers Make the Trek to Stores
Whitepaper | Digital Transformation

In-Store Shopping Behaviors: Why Shoppers Make the Trek to Stores

6y

In-Store Shopping Behaviors: Why Shoppers Make the...

In a time when big department stores like Macy’s are shutting down locations to the tune of 15%, why are brands like Casper, Target, and Warby Parker ...

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How Debitsuccess creates a personalized customer experience across 22 million daily transactions
Whitepaper | Digital Transformation

How Debitsuccess creates a personalized customer experience across 22 milli...

6y

How Debitsuccess creates a personalized customer e...

Today’s consumers want to feel noticed and understood. Companies need to start shifting to a customer-obsessed mindset to understand consumers&#...

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The Book of NPS for Growth
Whitepaper | Digital Transformation

The Book of NPS for Growth

6y

The Book of NPS for Growth

In this eBook, AskNicely turns the whole growth hacking model on its head, to prepare for a new era of customer-obsessed marketing.  What if you could...

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NPS Benchmark Study 2018
Whitepaper | Digital Transformation

NPS Benchmark Study 2018

6y

NPS Benchmark Study 2018

The NPS Benchmark Report shows how brands across industries, use cases, and company sizes view NPS as a metric to evolve their business. Today, a new ...

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The Stay Creative Series: Time-Tracking
Whitepaper | Strategy & Leadership

The Stay Creative Series: Time-Tracking

6y

The Stay Creative Series: Time-Tracking

Timekeeping has become a dirty word in the workforce. It has always centered around working people harder instead of focusing on capturing the work pe...

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The Business Impact of Investing in Experience
Whitepaper | Digital Transformation

The Business Impact of Investing in Experience

6y

The Business Impact of Investing in Experience

Adobe commissioned Forrester Consulting to evaluate the business impact of investing in customer experience across the customer lifecycle. The study, ...

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The CMOs Guide to Creating Global Digital Experiences for Local Audiences
Whitepaper | Strategy & Leadership

The CMOs Guide to Creating Global Digital Experiences for Local Audiences

6y

The CMOs Guide to Creating Global Digital Experien...

The global ecommerce opportunity is huge and it only looks set to grow further over the next decade. In fact, Statista projects that $4.6 trillion wil...

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ClickZ Weekly MarTech Briefing: July 2
Report | Digital Transformation

ClickZ Weekly MarTech Briefing: July 2

6y

ClickZ Weekly MarTech Briefing: July 2

As part of our mission to help demystify the marketing technology landscape we’ve tasked our research team with creating a weekly report that will cov...

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ClickZ Weekly MarTech Briefing: June 25
Report | Digital Transformation

ClickZ Weekly MarTech Briefing: June 25

6y

ClickZ Weekly MarTech Briefing: June 25

As part of our mission to help demystify the marketing technology landscape we’ve tasked our research team with creating a weekly report that will cov...

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ClickZ Weekly MarTech Briefing: June 18
Report | Digital Transformation

ClickZ Weekly MarTech Briefing: June 18

6y

ClickZ Weekly MarTech Briefing: June 18

As part of our mission to help demystify the marketing technology landscape we’ve tasked our research team with creating a weekly report that will cov...

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The Digital Marketer’s Guide to Personalizing Caller Experiences
Whitepaper | Digital Transformation

The Digital Marketer’s Guide to Personalizing Caller Experiences

6y

The Digital Marketer’s Guide to Personalizing Call...

When consumers engage with your search ads and digital marketing, they often convert by calling. Provide the wrong experience to those callers, you lo...

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The Pay-Per-Call Handbook for Affiliate Managers
Whitepaper | Digital Transformation

The Pay-Per-Call Handbook for Affiliate Managers

6y

The Pay-Per-Call Handbook for Affiliate Managers

If your business values inbound phone calls, pay-per-call campaigns can be an effective channel for acquiring new customers. But  pay-per-call is ofte...

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Global Marketing 2018: Marketing Trends with a Global Reach
Whitepaper | Strategy & Leadership

Global Marketing 2018: Marketing Trends with a Global Reach

6y

Global Marketing 2018: Marketing Trends with a Glo...

The global marketing landscape is constantly shifting and evolving. To keep up with all of these changes, marketers often find themselves wishing they...

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GAFA: What can we learn from their acquisition strategies?
Report | Strategy & Leadership

GAFA: What can we learn from their acquisition strategies?

7y

GAFA: What can we learn from their acquisition str...

GAFA is an acronym commonly used for four of the tech giants in the US: Google, Apple, Facebook, and Amazon. In the battle to gain market share, acqui...

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The Marketer’s Big Book of Call Tracking Success Stories
Whitepaper |

The Marketer’s Big Book of Call Tracking Success Stories

7y

The Marketer’s Big Book of Call Tracking Success S...

Smartphones have changed the way consumers interact with businesses. When smartphone users run searches for businesses and engage with their digital a...

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Unmarvelous Metrics: A guide to the customer behavior measures that are wasting your time
Whitepaper |

Unmarvelous Metrics: A guide to the customer behavior measures that are was...

7y

Unmarvelous Metrics: A guide to the customer behav...

You need to know which metrics can make the difference for your business — in terms of conversion rate optimization and customer satisfaction — and wh...

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