Impact of SEO and Content Marketing
Making forecasts and predictions in such a rapidly changing marketing ecosystem is a challenge. Yet, as concerns grow around a looming recession and b...
View resourceData Analytics in Marketing
The Covid-19 pandemic has accelerated digital transformation, and data has been at the forefront of this change. This has created an opportunity for m...
View resourceMarketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to...
Marketing Cloud Suite vs. Best-of-Breed Approach: ...
Marketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...
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Sign upMatt McGowan, Snapchat: Bringing AR into your trad...
"Part of looking at misconceptions is looking at best practices. One of the biggest is that AR is not scalable, is hard to create, and is expensive. T...
View resourceKnowledge Management: The Challenge; The Solve
Marketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...
View resourceHow to Evaluate & Implement AI-Powered Knowledge M...
Marketing in the age of privacy and big data requires a different approach. Want to understand how marketers can harness powerful technology and hu...
View resourceThe Next Phase of Digital Voice
An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speake...
View resourceBuild or Buy? The Business Case for Connecting the...
As the media world evolves at an unprecedented pace, it’s increasingly challenging for publishers to leverage the volume of customer data at their fin...
View resourceIntroducing the Interactive Voice Experience
An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speake...
View resourceThe Call Tracking Study Guide for Marketers
Call tracking and analytics platforms, which were once the domain of the call center and siloed from marketing, are now at hand to help marketers attr...
View resourceCapgemini Lookbook - A visual collection of award-...
Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or sof...
View resourceEight Questions to Ask Before Migrating to a New Commerce Platform
Eight Questions to Ask Before Migrating to a New C...
Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or sof...
View resourceToonimo’s Audio-Visual Platform: Making Sound Ente...
By its emphasis on audio alongside visual cues, Toonimo grants companies the excellent tool to connect with their customers. Read More...
View resourcePipeline Management and Forecasting Are Key to Improving the Sales Experien...
Pipeline Management and Forecasting Are Key to Imp...
In our 31-criterion evaluation of B2C commerce suites providers, we identified the 11 most significant ones — commercetools, Digital River, Elastic Pa...
View resourceReasons Why Executives Choose SAP Commerce Cloud
In our 31-criterion evaluation of B2C commerce suites providers, we identified the 11 most significant ones — commercetools, Digital River, Elastic Pa...
View resource2019 Predictions for Customer Data Management
In our 31-criterion evaluation of B2C commerce suites providers, we identified the 11 most significant ones — commercetools, Digital River, Elastic Pa...
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DX Suites- The Glass Ceiling of your Digital Trans...
Digitalization or even full-on digital transformation is normally fuelled by internal expectations of speeding up processes and cutting costs. The abi...
View resourceOptimizing Marketing Performance With Artificial I...
Artificial Intelligence (AI) is the key contributor to more seamless customer experiences and is helping marketers predict what customers want. AI als...
View resourceThe Case For Personalization Getting More Human with Your Retail Marketing
The Case For Personalization Getting More Human wi...
Personalization today has come a long way leading to higher customer expectations and tremendous technological advancements. Starbucks was among the l...
View resourceWhat Customers Expect in the Age of AI
As brands are rapidly implementing new technologies to improve customer experiences, most customer believe that the future should entail of human and ...
View resourceDigital Analytics & The GDPR
AT Internet's short guide presents the 5 things you must know when it comes to digital analytics and the GDPR. You should be able to respond clearly a...
View resourceThe Forrester Wave™: B2C Commerce Suites, Q...
In our 31-criterion evaluation of B2C commerce suites providers, we identified the 11 most significant ones — commercetools, Digital River, Elastic Pa...
View resourceThe path to experience-driven commerce
Experience-driven commerce is the new way people shop. It is no longer about how great your product is, it’s about the personalized experience t...
View resourceHow AVOD Providers Can Finally Offer Mobile Downlo...
According to recent research, 88% of viewers remain frustrated while streaming, which is a rising increase of 7% in 2019 compared to 2018. And 59% of ...
View resourceTime is Money: Your Path to ROI in Today's Multi-C...
An integrated multi-channel marketing program can boost your revenue up to 35%. Time is money and building a great relationship with your customer ...
View resourceGetting Started with Responsive Search Ads
Over 3.5 million searches happen on Google everyday. Advertisers quickly took note during the beginning of the search boom and began flooding the inte...
View resourceUS Mobile Streaming Behavior
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
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