Creating an Omnichannel Customer Experience for B2...
50% of customers in the US prefer a personalized customer experience. And yet companies still struggle just to respond to every qualified lead. In fac...
View resourceYour Marketing Stack is More Like Frankenstein Tha...
Is your marketing stack stitched together from multiple different tools that don't communicate with each other? If so, you may have a real monster on ...
View resourceAdobe Analytics vs. Google Analytics 360
A recent study has revealed that Adobe Analytics provides customers with a 224% ROI and a 13% increase in conversion rates. This new user friendly int...
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Sign upThe what, why, and how of predictive modeling
The martech landscape continues to expand and companies are spending at least 25% or more on martech technologies. The million dollar question comes d...
View resourceThe problem with AB testing ... and why real-time personalization is the fu...
The problem with AB testing ... and why real-time ...
Marketing, especially for e-commerce all come down to the numbers. For marketers the key success areas must be met equally with customer engagement, ...
View resourceWeapon of Mass Conversion: Digital Analytics and e...
1.66B people worldwide make online purchases, representing 60.2% of the world's internet users. It's important to know the right actions to take wh...
View resourceStart Small & Grow: The Best Approach for Making the Most of Your Data
Start Small & Grow: The Best Approach for Maki...
In 2018 more than 50% of digital transformation efforts failed or stalled as the sheer size, complexity, and change of the mandate overwhelmed organiz...
View resourceThe Attribution Toolkit
As a marketer, we know the word attribution is constantly following you around. In today’s multi-channel world, however, it is one of the most i...
View resourceThe State of Marketing Measurement, Attribution &a...
This exclusive report conducted by ClickZ in partnership with Fospha looks at the state of marketing measurement, attribution and data management. It ...
View resourceReport: Your customer lifetime value (CLTV) is at ...
There is a fight going on all around you for the future purchases of your customer. And the odds are stacked against you. Gigantic forces are at pla...
View resourceHow to Use First Party Data to Increase Conversion...
First party data is the most valuable information a brand or retailer can collect about their audience. Not only does it tell you who your customers a...
View resourcePersonalization: Beyond A Name
Data is useless if brands aren’t making the most of it. Today’s technology gives marketers the tools to serve personalized offers at the right moment ...
View resourceGDPR: How Marketers Can Seize The Opportunity
On May 25, 2018 the General Data Protection Regulation (GDPR) becomes legally binding. Organizations holding EU citizens’ personal data will face fine...
View resourceDemocratizing Digital Analytics
These days, it’s impossible to go more than an hour in a business context without hearing the word ‘data’. While data quantity is booming at and expon...
View resourceMetrics that Matter
As data grows exponentially and informs more business decisions, it’s never been more critical to break down the silos that plague most companies. But...
View resourceData Quality in Digital Analytics: The 5 Key Dimen...
These days, it’s impossible to go more than an hour in a business context without hearing the word ‘data’. While data quantity is booming at and expon...
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Blueprint to Account-Based Marketing
Account-based marketing (ABM) is a modern take on classic B2B strategies, bolstered by new technology and a commitment to sales and marketing alignmen...
View resourceOptimize Your Marketing Messaging With Smarter Met...
Optimize Marketing Messaging with Smarter Metrics, outlines how growth marketers in retail, e-commerce, and other industries can utilize behavioral da...
View resourceBrian Clifton: Google Analytics, the inside story
In this episode of The ClickZ Podcast, we caught up with Brian Clifton (PhD), a measurement strategist, advisor and renowned practitioner of performan...
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