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Customer Data Platforms 101: Everything You Need to Know

Whitepaper | Analyzing Customer Data Customer Data Platforms 101: Everything You Need to Know

1y

Customer Data Platforms 101: Everything You Need t...

A CDP is a marketer-controlled system capable of unifying customer data, whatever the source, and creating a single view of the customer. Read More...

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The Data Collection & Consent Survey

Whitepaper | Analyzing Customer Data The Data Collection & Consent Survey

1y

The Data Collection & Consent Survey

Collecting data has become an existential competitive need for organizations that are experiencing digital transformations, but because of new laws an...

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Marketing Technology Intelligence Report: October Review

Whitepaper | Marketing Technology Marketing Technology Intelligence Report: October Review

2y

Marketing Technology Intelligence Report: October ...

Since early May 2020, ClickZ has been asking it’s readers to contribute to an ongoing reader survey and this month we will focus on October developmen...

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Global Topology International Digital Marketing

Whitepaper | Advanced Email Marketing Global Topology International Digital Marketing

2y

Global Topology International Digital Marketing

Wondering if export might accelerate your growth? Global Topology can help you with international market research, a digital market entree strategy an...

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Technical SEO For Non-Technical Thinkers

Whitepaper | Analytics Technical SEO For Non-Technical Thinkers

2y

Technical SEO For Non-Technical Thinkers

Technical SEO is the hands-on, under-the-hood version of SEO. If you’re reading this, it’s because you or someone you’re working with is interested in...

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Capitalizing on Content

Whitepaper | Ad Industry Metrics Capitalizing on Content

2y

Capitalizing on Content

We have reached a stage where we’re consuming content faster than ever before. Read More...

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The Marketing Technology Intelligence Report: August Review

Whitepaper | Advertising & Promotion The Marketing Technology Intelligence Report: August Review

2y

The Marketing Technology Intelligence Report: Augu...

Since early May 2020, ClickZ has been asking it’s readers to contribute to an ongoing reader survey. Read More...

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Marketing Technology Intelligence Report: September Review

Whitepaper | Advertising & Promotion Marketing Technology Intelligence Report: September Review

2y

Marketing Technology Intelligence Report: Septembe...

Since early May 2020, ClickZ has been asking it’s readers to contribute to an ongoing reader survey. Read More...

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The Social Advertiser's Guide to the 2020 Holiday Season

Whitepaper | Advertising & Promotion The Social Advertiser's Guide to the 2020 Holiday Season

2y

The Social Advertiser's Guide to the 2020 Holiday ...

Planning Facebook and Instagram campaigns requires a long list of micro-decisions. Read More...

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Making SEO Predictable

Whitepaper | Paid Search Making SEO Predictable

2y

Making SEO Predictable

With the advancements in natural language processing (NLP) - like Google’s BERT - search has increasingly become more and more user focused over the y...

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The Ultimate Guide to Web Push Notifications

Whitepaper | Digital Advertising The Ultimate Guide to Web Push Notifications

2y

The Ultimate Guide to Web Push Notifications

Web push notifications are the new must have for marketing teams; be it e-commerce, local news, this is a bandwagon that everyone is hopping on. Read ...

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The Embrace Of Immersive Content

Whitepaper | Content The Embrace Of Immersive Content

2y

The Embrace Of Immersive Content

With the growing demand for exceptional digital content, the report is exploring what separates the company that embrace a strategy of visually engagi...

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What Is A CDP? And What Isn’t A CDP?

Whitepaper | Analytics What Is A CDP? And What Isn’t A CDP?

2y

What Is A CDP? And What Isn’t A CDP?

In these times, it has become very difficult to navigate through the Martech landscape. With a steady increase in the number of marketing tools, very ...

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BEYOND SVOD: AD-SUPPORTED STREAMING IS STARTING TO STAND OUT AS VIDEO OPTIONS MULTIPLY

Whitepaper | Digital Advertising BEYOND SVOD: AD-SUPPORTED STREAMING IS STARTING TO STAND OUT AS VIDEO OPTIONS MULTIPLY

2y

BEYOND SVOD: AD-SUPPORTED STREAMING IS STARTING TO...

With the coronavirus (COVID-19) pandemic,  consumers from coast-to-coast were forced into self quarantine, television consumption, particularly stream...

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How to Design a Strong Off-Page SEO Strategy

Whitepaper | Design How to Design a Strong Off-Page SEO Strategy

2y

How to Design a Strong Off-Page SEO Strategy

Almost every single business with a website is investing in their SEO strategy in 2020 to get ahead of their competition. Read More...

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The Ultimate Guide To Web Push Notifications

Whitepaper | Analyzing Customer Data The Ultimate Guide To Web Push Notifications

2y

The Ultimate Guide To Web Push Notifications

Browser Push Notifications are clickable rich content messages sent to your device by a website or a web app. Web push notifications can be delivered ...

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DeepCrawl's Ultimate Guide To Improving SEO & Developer Relationships

Whitepaper | Collaboration DeepCrawl's Ultimate Guide To Improving SEO & Developer Relationships

2y

DeepCrawl's Ultimate Guide To Improving SEO & Deve...

One of the very commonly faced problems within a lot of companies is that SEOs and developers do not always see eye to eye. Read More...

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How Brands Should Navigate Social Advertising After COVID-19

Whitepaper | Digital Advertising How Brands Should Navigate Social Advertising After COVID-19

2y

How Brands Should Navigate Social Advertising Afte...

The COVID-19 pandemic has changed the world as we know it, and brands have had to reevaluate their present work structures, budgets, and strategies. W...

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Capgemini Lookbook - A visual collection of award-winning sites

Whitepaper | Digital Transformation Capgemini Lookbook - A visual collection of award-winning sites

2y

Capgemini Lookbook - A visual collection of award-...

Businesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or sof...

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Native Advertising: A Full-Funnel Approach

Whitepaper | Digital Advertising Native Advertising: A Full-Funnel Approach

2y

Native Advertising: A Full-Funnel Approach

As native advertising continues to capture growing amounts of advertising share, it has evolved from a means to strengthen consumer engagement to a po...

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18 Top E-Commerce Split Test Case Studies To Double Your Conversion Rates And Increase Revenue

Whitepaper | Conversion & ROI 18 Top E-Commerce Split Test Case Studies To Double Your Conversion Rates And Increase Revenue

2y

18 Top E-Commerce Split Test Case Studies To Doubl...

Traffic is one of the most important ingredients that every business needs for its growth and the main sources are through social and search. However,...

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14 ways to get more out of your Salesforce account

Whitepaper | Marketing 14 ways to get more out of your Salesforce account

2y

14 ways to get more out of your Salesforce account

Industry-leading customer relationship management tool (CRM), Salesforce offers a wealth of business-boosting tools and functionality.  Read More...

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14 ways you are underutilizing your ecommerce platform

Whitepaper | Ecommerce & Sales 14 ways you are underutilizing your ecommerce platform

2y

14 ways you are underutilizing your ecommerce plat...

From rapidly changing customer behaviors and increasing buyer expectations to constantly evolving and emerging technologies. Understandably, it can be...

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Pricing Guide: HR Software

Whitepaper | Actionable Analysis Pricing Guide: HR Software

2y

Pricing Guide: HR Software

This whitepaper is a guide to explaining the upfront sum for a license to own an HR software and use it with a long-term goal. Read More...

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Strategic Planning Guide

Whitepaper | Content Marketing Strategic Planning Guide

2y

Strategic Planning Guide

For every business to run, it is very important to create a fundamental business plan and stick to it. However, although most small business owners cr...

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The 10 Actions SEOs Need to Take Following Google’s Spot-Zero-Termination

Whitepaper | Analyzing Customer Data The 10 Actions SEOs Need to Take Following Google’s Spot-Zero-Termination

2y

The 10 Actions SEOs Need to Take Following Google’...

SEOs have known for years that when a featured snippet was shown in a SERP that the URL falling immediately below the snippet earned more clicks than ...

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Social Media Engagement Checklist

Whitepaper | Analytics Social Media Engagement Checklist

2y

Social Media Engagement Checklist

Brands struggling with social media community growth, ROI on social media, and building a brand online, social media community engagement tends to be ...

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