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The New 4Ps of Digital: A Roadmap to Bridge the Gap via CRM
Whitepaper | CRM

The New 4Ps of Digital: A Roadmap to Bridge the Gap via CRM

6y

The New 4Ps of Digital: A Roadmap to Bridge the Ga...

For marketers, the pressure to prove ROI increases, how can you successfully answer, in dollars and KPIs, the promise of technology in building smarte...

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Buyers Guide: Bid management tools
Report | Change management

Buyers Guide: Bid management tools

6y

Buyers Guide: Bid management tools

ClickZ has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to h...

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The Age of Amazon: Maximizing the B2C Marketing Opportunity
Whitepaper | B2C

The Age of Amazon: Maximizing the B2C Marketing Opportunity

6y

The Age of Amazon: Maximizing the B2C Marketing Op...

In 2012 a seismic shift took place. Amazon surpassed Google as the top destination for U.S. online shoppers. Today, Amazon is not only the undisputed ...

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Blueprint to Account-Based Marketing
Whitepaper | Account-based marketing

Blueprint to Account-Based Marketing

7y

Blueprint to Account-Based Marketing

Account-based marketing (ABM) is a modern take on classic B2B strategies, bolstered by new technology and a commitment to sales and marketing alignmen...

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Jim Hodgkins: Using psychology to improve online advertising
Podcast | Online advertising

Jim Hodgkins: Using psychology to improve online advertising

7y

Jim Hodgkins: Using psychology to improve online a...

Targeting online consumers can be a blunt science, but VisualDNA has pioneered a way to collect psychological profiles for individuals online to creat...

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Ben Williams: Adblockers and the future of online advertising
Podcast | Online advertising

Ben Williams: Adblockers and the future of online advertising

7y

Ben Williams: Adblockers and the future of online ...

Adblockers have become a major challenge for publishers and advertisers alike. ‘Adblock plus’ is the most popular and has been downloaded ...

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