CDP vs DMP vs CRM

CDP (or the Customer Data Platform) collects data from the internet and offline sources in real-time in order to create a unified customer view. A CDP can power highly-personalized marketing campaigns.

DMP (or Data Management Platform) holds third party data that is gathered from other websites and categorizes it into segments to create anonymous audiences.

CRM (or Customer Relationship Management) manages the relationships of a specific brand with its customer base and potential customers.

Download our knowledgecard to further explore:

• The basic differences between the functionalities of CDP, DMP and CRM, and the benefits that each solution can bring to businesses
• The interdependence between the three solutions
• The type of businesses that can benefit from each of these solutions at different points in time