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Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

Whitepaper | Industry Developments Marketing Cloud Suite vs. Best-of-Breed Approach: Why Brands Are Turning to CDPs to Power Their MarTech Stacks

1y

Marketing Cloud Suite vs. Best-of-Breed Approach: ...

Marketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...

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The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era

Whitepaper | Customer behaviour The New Customer Engagement Model: How to Transform Customer Relationships & Drive Growth in the Privacy-First Era

1y

The New Customer Engagement Model: How to Transfor...

The rules of marketing and customer engagement continue to change — especially in light of consumer privacy regulations like the CCPA and GDPR. Consum...

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The Third-Party Data Deprecation Playbook

Whitepaper | Third-party cookie The Third-Party Data Deprecation Playbook

1y

The Third-Party Data Deprecation Playbook

Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing an...

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What Is A CDP? And What Isn’t A CDP?

Whitepaper | Marketing Technology What Is A CDP? And What Isn’t A CDP?

4y

What Is A CDP? And What Isn’t A CDP?

In these times, it has become very difficult to navigate through the Martech landscape. With a steady increase in the number of marketing tools, very ...

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