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The Search Marketer's Playbook for Offline Conversions

Whitepaper | Conversion & ROI The Search Marketer's Playbook for Offline Conversions

3y

The Search Marketer's Playbook for Offline Convers...

Each day, paid and organic search drive billions of offline conversions—both phone calls and in-store visits. And those conversions have the highest u...

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Four Strategies CMOs Can Use to Drive Growth in 2019

Whitepaper | Mobile Four Strategies CMOs Can Use to Drive Growth in 2019

3y

Four Strategies CMOs Can Use to Drive Growth in 20...

In 2019, CMOs and heads of marketing will be expected to drive sales, be accountable for ROI, and own the entire customer experience, online and offli...

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The Secret to Franchise Marketing ROI: Inbound Calls

Whitepaper | Digital Marketing The Secret to Franchise Marketing ROI: Inbound Calls

3y

The Secret to Franchise Marketing ROI: Inbound Cal...

For many franchises, inbound calls are the most popular and valuable conversion. To optimize their digital advertising ROI and drive revenue, franchis...

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The Digital Marketer’s Playbook for Voice Analytics

Whitepaper | Mobile The Digital Marketer’s Playbook for Voice Analytics

3y

The Digital Marketer’s Playbook for Voice Analyti...

Consumers shopping with smartphones and voice assistants are calling businesses billions of times a day. These voice interactions provide a wealth of ...

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The Digital Marketer’s Guide to Personalizing Caller Experiences

Whitepaper | Digital Transformation The Digital Marketer’s Guide to Personalizing Caller Experiences

3y

The Digital Marketer’s Guide to Personalizing Call...

When consumers engage with your search ads and digital marketing, they often convert by calling. Provide the wrong experience to those callers, you lo...

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The Pay-Per-Call Handbook for Affiliate Managers

Whitepaper | Digital Transformation The Pay-Per-Call Handbook for Affiliate Managers

4y

The Pay-Per-Call Handbook for Affiliate Managers

If your business values inbound phone calls, pay-per-call campaigns can be an effective channel for acquiring new customers. But  pay-per-call is ofte...

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Optimize Your Search, Facebook, and Display Targeting with Call Analytics

Whitepaper | Digital Marketing Optimize Your Search, Facebook, and Display Targeting with Call Analytics

4y

Optimize Your Search, Facebook, and Display Target...

Digital advertising is ruthlessly competitive. Your AdWords, Facebook, and display ROI depends on your ability to show the right ad to the right audie...

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The Marketer’s Big Book of Call Tracking Success Stories

Whitepaper | Digital Transformation The Marketer’s Big Book of Call Tracking Success Stories

4y

The Marketer’s Big Book of Call Tracking Success S...

Smartphones have changed the way consumers interact with businesses. When smartphone users run searches for businesses and engage with their digital a...

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