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CDP vs DMP vs CRM

Whitepaper | Analytics CDP vs DMP vs CRM

1y

CDP vs DMP vs CRM

CDP (or the Customer Data Platform) collects data from the internet and offline sources in real-time in order to create a unified customer view, that ...

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The Formula for E-Commerce Success

Whitepaper | Analyzing Customer Data The Formula for E-Commerce Success

2y

The Formula for E-Commerce Success

As companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals....

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The Field Guide to Black Friday 2019

Whitepaper | Analyzing Customer Data The Field Guide to Black Friday 2019

2y

The Field Guide to Black Friday 2019

The retail sector has seen a major disruption in terms of customer expectations of high quality and personalised products and services. New technologi...

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