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Data Wars: A deep dive into the transformation of retail

Whitepaper | Retail Data Wars: A deep dive into the transformation of retail

2y

Data Wars: A deep dive into the transformation of ...

The idea of collecting data is no longer unique in the digital age. As the influx of data has become challenging for the retail industry both offline ...

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Start Small & Grow: The Best Approach for Making the Most of Your Data

Whitepaper | Data & Analytics Start Small & Grow: The Best Approach for Making the Most of Your Data

2y

Start Small & Grow: The Best Approach for Maki...

In 2018 more than 50% of digital transformation efforts failed or stalled as the sheer size, complexity, and change of the mandate overwhelmed organiz...

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Whitepaper: Customer Evaluation and Scoring

Whitepaper | Digital Transformation Whitepaper: Customer Evaluation and Scoring

2y

Whitepaper: Customer Evaluation and Scoring

How do you know which leads to call first? More than 40% of marketers report improved conversion rates after implementing lead scoring. Download this ...

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The State of Marketing Measurement, Attribution & Data Management

Whitepaper | Data & Analytics The State of Marketing Measurement, Attribution & Data Management

2y

The State of Marketing Measurement, Attribution &a...

This exclusive report conducted by ClickZ in partnership with Fospha looks at the state of marketing measurement, attribution and data management. It ...

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Whitepaper: Multi Touch Attribution

Whitepaper | Data-Driven Marketing Whitepaper: Multi Touch Attribution

3y

Whitepaper: Multi Touch Attribution

The way customers interact with brands has dramatically changed. The average customer now interacts with a brand 6 times before buying anything (Marke...

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Data-Driven Attribution: What is it and why should I use it?

Whitepaper | Data-Driven Marketing Data-Driven Attribution: What is it and why should I use it?

3y

Data-Driven Attribution: What is it and why should...

The customer journey is becoming increasingly complex. 6 out of 10 online users start their shopping activity on one device but continue or complete o...

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The Marketer’s Guide to Cross-Channel Attribution

Whitepaper | Marketing Technology The Marketer’s Guide to Cross-Channel Attribution

4y

The Marketer’s Guide to Cross-Channel Attribution

The world of consumer activity is changing. 75% of visitor conversions happen over multiple visits which is making it increasingly difficult to deciph...

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3 Step Guide to Paid Search Optimization

Whitepaper | Search Marketing 3 Step Guide to Paid Search Optimization

4y

3 Step Guide to Paid Search Optimization

In 2017, the number of clicks on paid searches per day surpassed 325 million. With the drastic increase in popularity, marketers need to be focusing t...

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