ResourcesCustomer Data Excellence Report

Customer Data Excellence Report

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With the power of customer data platform’s (CDP) most marketers are providing exceptional and optimised data-driven initiatives for their customers. B2C companies are outrunning B2B companies in harnessing CDP and data driven solutions. This report provides an insight on CDP deployment and business success. CDP-equipped organisations are much faster due to attributes such as wider view to customer’s data including interactions with their brand, use of machine learning for real-time data analytics.

This report highlights a customer data maturity model to help marketers in:

  • Defining their customer requirements
  • Translating these into data requirements
  • Auditing their current capabilities
  • Defining a technological road map and integrated approach to leverage customer data
  • And to identify synergies across their marketing programs.