ResourcesCustomer Data Platforms 101: Everything You Need to Know

Customer Data Platforms 101: Everything You Need to Know

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A CDP is a marketer-controlled system capable of unifying customer data, whatever the source, and creating a single view of the customer. For organizations trying to create personalized customer experiences, CDPs organize and enable analysis of all the data required, taking into account demographics, geography, device preference, channel preference, purchase history, customer service history and much more.

With a single source of truth based on detailed and illuminating customer insights, one can optimize one’s marketing efforts and personalize customer interactions.

This whitepaper will help you understand the importance of CDP as well as:

  • The problems of siloed customer data
  • How a CDP differs from other data solutions
  • What a CDP can do
  • How to choose a Customer Data Platform