Please fill in the form below to download the Whitepaper
Please fill in the form below to download the Whitepaper
A CDP is a marketer-controlled system capable of unifying customer data, whatever the source, and creating a single view of the customer. For organizations trying to create personalized customer experiences, CDPs organize and enable analysis of all the data required, taking into account demographics, geography, device preference, channel preference, purchase history, customer service history and much more.
With a single source of truth based on detailed and illuminating customer insights, one can optimize one’s marketing efforts and personalize customer interactions.
This whitepaper will help you understand the importance of CDP as well as: